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Loyalty News

Short, sourced briefs on loyalty program launches, ecosystem deals and industry moves.

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partnership

Etihad, Fastjet Zimbabwe Sign Interline Codeshare and Loyalty MoU

Etihad Guest members will earn and redeem miles on Fastjet Zimbabwe flights under the new agreement.

partnership

Accor and H World Link Loyalty and Booking Platforms The partnership begins with 240 hotels and select benefits before expanding to full portfolios.

platform

Lidl US replaces myLidl with points-based Lidl Plus app The retailer retired myLidl on June 30 and opened Lidl Plus downloads July 1, shifting from spending-threshold rewards to points redeemable for free products.

partnership

Aeroplan and Club Avolta launch North American loyalty partnership Aeroplan members earn one point per C$2 spent across more than 900 Avolta travel retail locations, with the network expanding to nearly 1,900 outlets later in 2026.

partnership

IHG, Revolut and Visa launch co-branded debit cards in the UK The UK cards come in two tiers, with the £18-a-month Elite card earning up to six IHG One Rewards points per pound spent at IHG hotels.

platform

Kroger lets loyalty members redeem points for grocery savings Members can now redeem 100 points for $1 off groceries, capped at $10 a day, in addition to the fuel discounts the program previously offered.

launch

Tata Starbucks revamps rewards program with new Reserve tier in India The reworked program adds a Reserve tier above Green and Gold, earning 1.3 times the standard rate plus a personalized black card for members above 5,000 Stars a year.

launch

Aéropostale launches first loyalty program, linked with JCPenney Catalyst Brands' new Rewards Access program lets shoppers earn and redeem across both retailers, with every 200 points converting to a $10 CashPass.

partnership

Wyndham and Barclays relaunch Wyndham Rewards credit card suite The new Wyndham Rewards Earner Premier card carries a $395 annual fee, earns 8X points on Wyndham stays, and makes points non-expiring for the first time in the portfolio.

Partnership

Lowe's adds Live Nation concert perks to MyLowe's Rewards A multi-year partnership announced June 11, 2026 gives MyLowe's Rewards and MyLowe's Pro Rewards members concert benefits, and makes Lowe's the first presenting partner of Live Nation's new amphitheater tailgate experience.

Ecosystem

Spenn, Norwegian Reward and Strawberry go live on GRAVTY Three Nordic loyalty programs launched on a single platform on June 3, 2026, putting a shared points ecosystem behind Norwegian, Strawberry Hotels, Uno-X, 7-Eleven, Narvesen and REMA 1000.

launch

Best Buy adds reward points to My Best Buy Plus and Total memberships Paid members earn 1 percent back in points, or 6 percent with the My Best Buy Credit Card, when the points program takes effect June 4, 2026.

launch

Edmonton airport launches YEGplus, Canada's first airport loyalty program The free program spans Essential, Silver and Gold tiers, earning points on parking, terminal purchases and surveys, redeemable for parking upgrades and promo cards.

acquisition

Capillary Technologies completes acquisition of SessionM from Mastercard The deal, first announced in February, closed on May 1, 2026 and brings SessionM's Fortune 500 retail, airline and CPG clients onto Capillary's loyalty platform.

partnership

Accor and Uber form multi-market loyalty partnership ALL Accor members will earn points on Uber rides and Uber Eats orders, with reciprocal status benefits, rolling out across seven markets in the second half of 2026.

partnership

Lyft and United launch first pay-with-miles option for U.S. rideshare MileagePlus members can redeem miles directly in the Lyft app, cover fares fully or partially, and earn 1,000 bonus miles for linking accounts.

partnership

Wells Fargo adds Cathay Pacific as a rewards transfer partner Cardholders can move Wells Fargo Rewards points to Cathay Pacific Asia Miles at a 1:1 ratio with no minimum, the program's first predominantly Asia-based partner.

acquisition

Adyen agrees to acquire loyalty platform Talon.One for €750 million Adyen will pay €750 million in cash for full ownership, with Talon.One's founders reinvesting proceeds into Adyen shares and the deal set to close in the second half of 2026.

partnership

Alaska Air Group and Bank of America extend Atmos Rewards card deal Bank of America will become the sole issuer of Atmos Rewards co-branded cards under an extension of a partnership spanning more than 30 years.

platform

The Fresh Market relaunches loyalty program as TFM Rewards The relaunch introduces the grocer's first native mobile app and adds benefits including 5 percent off curbside orders and enhanced birthday rewards.

partnership

Sainsbury's Nectar adds Uber and Uber Eats as redemption options Nectar members can convert 500 to 4,000 points, worth £2.50 to £20, into Uber vouchers in the scheme's first ride-hailing partnership.

launch

SONIC launches SONIC Rewards loyalty program nationwide Members earn 10 points per dollar through the SONIC app and move across three tiers, with a welcome reward and an annual birthday reward from day one.
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