Transform loyalty into your enterprise growth engine.

Power individualized member experiences, accelerate partner ecosystem growth, unlock new revenue, and put Agentic AI to work across your loyalty operation at the scale of the world’s most ambitious programs.

See GRAVTY® in action

Strong PerformerForrester Wave™ · Q4 2025
Star PerformerEverest PEAK Matrix® · 2025
3× Golden LoyaltyAwards 2021 · 2022 · 2023

Airline · Canada
Canada’s second-largest airline transformed loyalty with more personalized, flexible, and rewarding member experiences.
GRAVTY® powers WestJet Rewards, serving 10M+ travelers across 100+ destinations with real-time tier progression, personalized rewards, and an ever-expanding partner ecosystem. WestJet reimagined its entire program: new currency, new partners, new experience. Complete transformation, zero disruption.
Travelers served
10M+
Destinations
100+
Migration disruption
Zero
Retail · Latin America
Latin America’s largest retail coalition grew loyalty-driven revenue by 554% in three years.
GRAVTY® turned Spin Premia into FEMSA’s most powerful growth engine, transforming a loyalty program into the revenue heartbeat of an entire retail ecosystem, delivering real-time engagement across 33,000 stores.
Monthly active users
46%
Growth in average ticket size
147%
Loyalty-influenced engagements per year
1B+
Telco · Europe
Europe’s largest telco engages customers across 9 countries, 4,000 partners in 13 languages.
GRAVTY® powers Magenta Moments, Deutsche Telekom’s loyalty program serving 10M+ members. In three years, partner locations grew from 1,000 to 25,000. Loyalty became the connective tissue of a continent-scale growth engine.
Monthly active customers
48%
Growth in partner ecosystem
625×
Growth in partner locations
25×
Hospitality · Global
The world’s largest independent hospitality alliance grew total revenue by 146% and direct bookings by 29%.
GRAVTY® powers GHA DISCOVERY, uniting 40+ hotel brands and 1,000+ properties across 100+ countries. Real-time earning and redemption of DISCOVERY Dollars turned a guest perk into a direct revenue driver.
Surge in direct bookings
29%
Spike in D$ redemption
55%
Increase in cross-brand stays
15%
Airline · UAE
The world’s first airline everyday rewards program, turning daily spending into miles, and miles into deeper loyalty.
GRAVTY® powers Emirates Skywards Everyday, the lifestyle rewards program that redefines airline loyalty beyond flights. Members earn and redeem Skywards Miles on everyday spending across 400+ partners and 2,000+ outlets, turning daily transactions into meaningful loyalty moments while driving greater mindshare, engagement, and brand affinity.
Active members
66%
Avg. transactions per month
12.7
Reduction in partner onboarding time
80%
Lifestyle coalition · Middle East
One of the Middle East’s largest lifestyle loyalty ecosystems drives deeper engagement, higher revenue, and stronger cross-brand behaviors.
GRAVTY® powers SHARE Rewards, Majid Al Futtaim’s integrated loyalty program uniting malls, retail, restaurants, hotels, and leisure across the region. Serving 15M+ members across diversified group companies and external partners, SHARE turns everyday experiences into delightful moments, driving engagement, cross-brand spend, and revenue growth at scale.
Active customers
50%
Increase in cross-brand engagement
35%
Individualized offers per month
4.5M
B2B CPG · Latin America
The world’s largest Coca-Cola bottler turned 1.5M SMB partners into a loyalty-driven growth engine.
GRAVTY® powers Premia Juntos+, the B2B loyalty program of Coca-Cola FEMSA, engaging 1.5 million SMBs across Latin America with personalized offers, gamification, and dynamic promotions designed to drive incremental revenue and long-term partner value.
Monthly active customers
90%
Increase in revenue (2025)
14.3%
Increase in operating income
25%

GRAVTY® Agentic Universe

Turn your loyalty platform into an intelligent loyalty operation.

Six GRAVTY® Agentic Systems share member, program, partner, and economic context, then recommend and act within the rules the enterprise defines. What the program knows becomes value members can feel and growth the enterprise can prove.

BlogYour most valuable customer will soon make a big purchase through an AI agent. Which brand does the agent pick?Read the blog

The GRAVTY® platform

One platform.
Infinite possibilities.

B2C, B2B, B2B2C, B2E and D2C. Brand-centric, coalition and ecosystem. One platform runs them all, across 16 verticals.

Offers & Promotions Management

Put the right incentive behind the behavior that matters.

Use real-time, AI-powered personalization to shape incentives, gamified promotions, and experiences around the behavior the program is designed to change.

Explore Offers & Promotions

GRAVTY® Pulsar drafting an offer from a plain-English prompt: double ePoints on weekend transactions.

Ecosystem Partnership Management

Make partners more valuable to the member and the enterprise.

Manage onboarding, offers, partner intelligence, and settlement in one place. Give partners greater autonomy while the enterprise keeps control.

Explore Ecosystem Management

GRAVTY® sponsor directory listing partners with their payment status, industry and address.

Customer Data Management

Turn fragmented data into one actionable member view.

Unify customer data in real time, segment with precision, and use AI insights to make the next interaction more relevant while preserving privacy.

Explore Customer Data

GRAVTY® member search returning a member’s account balance, contact details and status.

GRAVTY® AI-Scan

Frictionless rewards, deeper engagement.

AI-powered receipt scanning for instant rewards and personalized offers in offline retail. Enhance data collection and bridge in-store and digital experiences.

Explore GRAVTY® AI-Scan

GRAVTY® Intelligence

Know what changed before deciding what happens next.

Track program performance through real-time analytics, pre-built KPIs, and AI-driven insights. See where engagement and economics are changing, then act with evidence.

Explore GRAVTY® Intelligence

GRAVTY® dashboard with member, sales and liability totals, sales by day and acquisition trends.

FIDIVIO

Turn loyalty into a predictable growth asset.

FIDIVIO gives finance, loyalty, and executive teams a real-time view of loyalty economics. From IFRS-compliant accounting and liability management to scenario planning and profitability analysis, FIDIVIO replaces spreadsheets and delayed reporting with clarity, control, and confidence.

Explore FIDIVIO

FIDIVIO overview of points redeemed and expected, financial statements and management reports.

“It just fit a lot better because they were very customizable, exactly could be configured as we wanted. And it was not trying to put us into their box, but they were adapting to our needs. … Beyond what we even thought about, there was a list of functionalities that we didn’t even think about. … They always understood what we wanted and delivered on time for launch.”

Folker HeimChief Operating Officer · Global Hotel Alliance · GHA DISCOVERY

60+Enterprise clients

121M+Events processed per hour

<50 msResponse time

99.99%Uptime

150+Systems integrated

100%Migration success

Architecture

Limitless scale, unmatched performance.

GRAVTY® is built serverless-first to deliver unlimited scalability, high availability, and real-time performance.

Explore GRAVTY® technology

Seal of the United States Patent and Trademark Office

Patented innovation

GRAVTY® is the only loyalty platform with patents that shape the future of loyalty.

Launch campaigns without engineers, individualize every offer, and stop fraud before points leave the program.

“We have reached like seven, eight million in Europe. The same amount will come from Germany. So it’s a really critical solution for us, I would say. So you entered in our ecosystem, but now it is really part of the everyday life that customers are having with the app that we have. So it’s really, really important solution for us.”

Nereida FundoTechnical Delivery Manager · Deutsche Telekom · Magenta Moments

Security

Best-in-class security credentials.

SOC 1, SOC 2 and SOC 3 reports audited by Deloitte. ISO/IEC 27001, 27018, 22301 and 42001 certified by BSI. GDPR certified by TrustArc.

Migration · GRAVTY® Ascend

100% migration success. 300M+ members migrated. 150+ systems integrated.

GRAVTY® Ascend turns migration from a leap of faith into a controlled, observable transition.

Plan your migration

Christine WoodcockSenior Manager, Loyalty and Partnerships Technology · WestJet

The most ambitious programs deserve themost advanced technology.

See GRAVTY® in action

Transform loyalty into your enterprise growth engine.

The brands that turn loyalty into growth run on

Canada’s second-largest airline transformed loyalty with more personalized, flexible, and rewarding member experiences.

Latin America’s largest retail coalition grew loyalty-driven revenue by 554% in three years.

Europe’s largest telco engages customers across 9 countries, 4,000 partners in 13 languages.

The world’s largest independent hospitality alliance grew total revenue by 146% and direct bookings by 29%.

The world’s first airline everyday rewards program, turning daily spending into miles, and miles into deeper loyalty.

One of the Middle East’s largest lifestyle loyalty ecosystems drives deeper engagement, higher revenue, and stronger cross-brand behaviors.

The world’s largest Coca-Cola bottler turned 1.5M SMB partners into a loyalty-driven growth engine.

Turn your loyalty platform into an intelligent loyalty operation.