Loyalty Juggernaut and On Point Loyalty Launch fidivio, the Loyalty Industry’s First Integrated Financial Planning, Analysis and IFRS-Compliant Accounting PlatformRead the release
Contact Us

Welcome to the GRAVTY® Agentic Universe

One platform that continuously senses, analyzes, decides, acts and learns to drive enterprise growth.

Talk to our team

Specialist agents for every part of loyalty

One governed foundation. Six connected systems.

One governed foundation connects every system, module, decision, and learning loop. The systems share data, orchestration, governance, and learning rather than operating as isolated products.

Specialist agents for every part of loyalty

One governed foundation. Six connected systems.

One governed foundation connects every system, module, decision, and learning loop. The systems share data, orchestration, governance, and learning rather than operating as isolated products.

Loyalty, Reimagined

The future of loyalty is agentic.

From running the program to intelligent decisions to enterprise growth.

A member handing her loyalty card across a shop counterA member reading an offer in a loyalty app on her phoneA traveller with her boarding pass in an airport lounge

Know what is happening, why it matters & what to do next.

Your team spends more time building reports than acting on them. This system turns program data into decisions by telling you what changed, why it changed, and what to do next. Leadership stops guessing and acts on the highest-impact move first.

  • Answers the big questions: what is happening, why, and what next
  • Benchmarks the program against the market and competitors
  • Surfaces what members and partners are actually feeling
  • Audits every change and answers ad-hoc questions in seconds
  • Program Analysis & Recommendations
  • Benchmarking & Program Score Agent
  • Competitor Analysis Agent
  • Sentiment Agent
  • Analytics Agent
  • Member Insight Agent
  • Multi-Threaded Insights Agent

Deliver 1:1 individualization at scale.

Broad segments treat very different members the same way, and that leaves value on the table. This system lets you individualize offers, pricing, and rewards for each member from a single campaign. You lift response and margin without adding work for your marketers.

Read more
  • Moves beyond segments to genuine one-to-one relevance
  • A campaign adapting to behavior, value, and needs
  • Optimizes price and offer at the individual level
  • Builds precise, ready-to-launch audiences in seconds
  • AI-Individualize
  • AI-Recommend
  • AI-Price
  • Audience Agent
  • Member Insight Agent
  • Conversational AI Agent

Predict churn, uncover opportunity & activate smarter growth.

By the time churn shows up in your numbers, the value is already gone. This system flags members who are quietly drifting, scores their risk, and tells you which lever will keep them. You protect revenue before it walks away rather than after.

Read more
  • Spots who is drifting, and why, before they leave
  • Assigns retention scores and reveals loyalty levers
  • Identifies offers, partners, and segments driving results
  • Forecasts outcomes so growth bets are made with foresight
  • AI-Retain
  • AI-Individualize
  • AI-Recommend
  • AI-Forecast
  • Group Analysis Agent
  • Benchmarking & Program Score Agent

Protect loyalty value, commercial integrity and trust.

Loyalty is emotional, but it is also economic: points, rewards, benefits, partner commitments, and customer trust all carry value. This system watches the program in real time, stops fraud as it happens, and keeps every action fully auditable. You protect your economics and your reputation without slowing the member down.

Read more
  • Watches the program in real time and acts on anomalies
  • Detects known & emerging loyalty fraud as it happens
  • Protects program economics and liability
  • Keeps every action explainable, compliant & fully audited
  • AI-Trust
  • AI-Sense
  • Timeseries Anomaly Agent
  • AI-Forecast
  • Audit Agent
  • AI-Vision
  • Guardrails, Safety, Fairness & Bias

From manual workflows to accelerated execution.

Loyalty teams are being asked to launch faster, analyze faster, personalize faster, manage more partners, respond to more signals, and prove more value with the same resources. GRAVTY® Pulsar becomes the marketer’s GenAI-powered concierge, helping teams move conversationally from question to answer, from insight to brief, and from recommendation to action in seconds.

  • From question to answer to brief, conversationally, in seconds
  • A strategy team, analyst team & assistant inside the platform
  • Multi-threaded insights that fuse every data source at once
  • More launches, more partners, more value, same team
  • Program Analysis & Recommendations
  • Analytics Agent
  • Audience Agent
  • Offer Configuration Agent
  • Offer Testing Agent
  • Conversational AI Agent
  • Data Fusion Agent
  • Batch Agent

Bring loyalty into every moment of customer intent.

Your members no longer buy in one place, and they move across your app, OTAs, marketplaces, and AI assistants throughout the day. This system puts your program in every one of those moments, so you earn engagement and spend wherever the customer already is. You stop losing value to channels you do not control.

  • Makes loyalty agent-ready across chat, assistants & marketplaces
  • Captures purchases & rewards even outside owned channels
  • Speaks every member’s language, instantly, with AI Translate
  • Extends engagement into immersive, experiential moments
  • Agentic Commerce Assistance
  • AI-Individualize
  • AI-Recommend
  • AI-Price
  • AI-Scan
  • AR Engagement
  • AI-Translate
  • AI-Vision

How we make it real

From loyalty platform to intelligent loyalty operation.

One platform that continuously senses, analyzes, decides, acts and learns to drive enterprise growth.

  1. SenseSignals arrive from every channel, live
  2. ReasonThe cause is separated from the noise
  3. RecommendA move is proposed with its economics
  4. ActThe move executes inside policy
  5. LearnThe result feeds the next decision

People in control

Agents with authority. People with the final say.

Fair, safe, observable and explainable: every decision traced, explained and overridable

An analyst at a sunlit desk reviews GRAVTY® AI-Retain sponsor-level trends on his monitor

  • Humans stay in control of high-risk decisions

    Holds, rejections and liability movements route to human review via orchestrated workflows. Agents recommend and never auto-execute, with RBAC-checked tool access.

  • Comparable treatment across member segments

    Pre- and post-training bias metrics computed on training datasets and models. Sponsor-specific models prevent cross-domain bias transfer between programs.

  • Every score comes with its reasons

    Feature contributions accompany every fraud (AI-Trust) and churn (AI-Retain) score. The rules engine returns rule hit, order and override detail alongside model output. Compass narrates scores and KPIs in plain language for business users.

  • Every decision traceable end to end

    Correlation-ID logging on every API call, with per-module latency/error dashboards and 24×7 alerting. Full experiment, version and parameter lineage across the model lifecycle.

Built on your program’s data

Your data stays in your dedicated environment.

No prompts, data or outputs ever leave it.

  • Server racks in a dark data centre, lit in blue

    Client-specific isolation

    Each deployment runs in a dedicated GRAVTY® environment, with full tenant and data isolation.

  • A team reviews a GRAVTY® Agentic AI Compass program analysis on a large screen

    Models inside the boundary

    Foundation models are accessed inside the controlled environment, with no direct transfer to external model providers.

  • Light fibres running between rows of glowing processor blocks

    Never used for training

    Enterprise GenAI without third-party data-sharing risk: member data is never used to train LLMs, easing DPO and procurement sign-off.

  • A dark data-centre corridor
    • AICPA SOC 1 report
    • AICPA SOC 2 report
    • AICPA SOC 3 report
    • ISO/IEC 27001 certified
    • ISO/IEC 27018 certified
    • ISO 22301 certified
    • TrustArc GDPR certified
    • ISO/IEC 42001 certified

    Certified for responsible AI

    Loyalty Juggernaut is ISO/IEC 42001:2023 certified by BSI for the AI systems in GRAVTY®. Designed to align with EU AI Act transparency obligations and NIST AI RMF.

Proof

Trusted by leading global brands.

  • Loyalty Juggernaut’s cutting-edge GRAVTY® platform allows us to create a digital-first loyalty program that matches the ambition, innovation, and scale of Riyadh Air. Together, we are shaping the future of travel loyalty.

    Vincent CosteChief Commercial Officer · Riyadh Air

  • We rolled everybody over in a day and a half, and then really no follow-up issues. We’re very happy with the platform, the performance improvements we’ve seen, the successful migration, and the strength of the partnership overall.

    Christine WoodcockSenior Manager, Loyalty and Partnerships Technology · WestJet

  • It just fit a lot better because they were very customizable, exactly could be configured as we wanted. And it was not trying to put us into their box, but they were adapting to our needs.

    Folker HeimChief Operating Officer · Global Hotel Alliance · GHA DISCOVERY

  • Over the past several years, I’ve seen our loyalty approach evolve significantly through this partnership. Their practical, innovative methods have helped us seamlessly integrate our diverse brands and consistently deliver a personalized experience that our customers appreciate.

    Kashmira MotiwallaVP, Group Loyalty · Majid Al Futtaim

  • GRAVTY® brings referral into the same operating engine as personalization and engagement, giving loyalty teams the ability to turn advocacy into measurable growth over time.

    Sharifah AfriniHead of Operations · GalaxyJoy

  • Launching on GRAVTY® gives us a highly scalable technology foundation that enables us to accelerate innovation, expand our ecosystem, and create richer experiences for participating brands’ customers.

    Christoffer SundbyCEO · Spenn

  • The GRAVTY® platform gives us the flexibility to design tailored experiences, understand our members better, and respond promptly to their needs. It’s about making loyalty simple, transparent, and truly rewarding.

    Snezana RadinovicFrequent Flyer Product Development Manager · Air Serbia

  • So you entered in our ecosystem, but now it is really part of the everyday life that customers are having with the app that we have. So it’s really, really important solution for us.

    Nereida FundoTechnical Delivery Manager · Deutsche Telekom · Magenta Moments

  • Our transformation, together with GRAVTY®, is enabling us to build a more modern, flexible, and future-ready loyalty ecosystem.

    Therese MattissonHead of Loyalty Program and Operations · Strawberry

  • Loyalty today is a technology-driven business. Loyalty Juggernaut continues to demonstrate thought leadership and forward-thinking ways in delivering cutting-edge technology innovations to help drive superior customer engagement and simplify the everyday management of loyalty programs.

    Pablo SordoChief Strategy Officer · Viva Aerobus

  • AWS is proud to support Loyalty Juggernaut’s GRAVTY® platform as it sets new benchmarks in performance, scalability, and reliability for loyalty ecosystems.

    Josh KahnWorldwide Tech Lead for Serverless · AWS

  • Loyalty Juggernaut’s ISO/IEC 42001 certification provides an important level of assurance as we explore next-generation capabilities within GRAVTY®.

    Dr. Nejib Ben KhedherHead of Emirates Skywards · Emirates

  • GRAVTY® is the platform driving this vast transformation while enabling seamless experiences for our passengers.

    Steve McClellandVice President, Loyalty and Strategic Partnerships · WestJet

  • Our collaboration with Loyalty Juggernaut has been pivotal in evolving the Magenta Moments engagement program. Their innovative technology and deep expertise enabled us to launch the Telco industry’s first cross-border engagement initiative, seamlessly operating across 8 European countries.

    Arnab GoswamiVP, Partnerships · Deutsche Telekom

  • By modernising our technology platform, we are taking an important step towards providing an even better and more flexible offering.

    Cecilie Nybø CarlsenVice President Products & Customer Experience · Norwegian

  • GRAVTY Visual Rules provides an easy-to-use interface to implement highly innovative and differentiated strategies that not only drive engagement and profitable customer behaviors but also intrigue, excitement and anticipation that our customers truly value.

    Nida UnasHead of MUSE Rewards · Chalhoub Group

  • GRAVTY® provided the architectural flexibility, scalability, and modern capabilities necessary to bring our vision to life and support our future growth ambitions.

    Kristian KolstadChief Product and Technology Officer · Spenn

  • We are building a modern loyalty ecosystem that rewards customers for every interaction with Air Serbia. By combining our service excellence with Loyalty Juggernaut’s technology, we will deliver a program that reflects today’s travelers: connected, mobile and seeking personalized value.

    Jiri MarekCEO · Air Serbia

  • Adoption of GRAVTY as the nextgen technology for Air Rewards is helping us in driving business transformation recognizing the shifting customer behavior, expanding our partnership network rapidly, improving operational efficiencies and growing our program.

    Sharath NairManager, Air Rewards · Air Arabia

  • With GRAVTY® powering our loyalty operations, we are well positioned to expand the possibilities of Spenn and deliver greater value, flexibility, and personalization to our guests across the Nordic region.

    Håvard HovdahlVP Spenn & Partnerships · Strawberry

  • Our partnership is a real game-changer for hospitality loyalty programs.

    Chris EganChief Product Officer · Cendyn

Questions

Agentic Universe questions.

What is the GRAVTY® Agentic Universe?

Six connected agentic systems on one governed foundation: Intelligence & Action, Personalization, Growth & Retention, Trust & Risk, Productivity & Workflow and Commerce & Experience. They share data, orchestration, governance and learning, with specialist agents for every part of loyalty, rather than operating as isolated products.

Do the agents act on their own?

Agents recommend and never auto-execute. Holds, rejections and liability movements route to human review via orchestrated workflows, with every decision traceable end to end.

Where does our data go?

Your data stays in your dedicated environment. No prompts, data or outputs ever leave it. Each deployment has full tenant and data isolation, and every AI system runs under ISO/IEC 42001:2023, certified by BSI.

How do Compass and Pulsar fit in?

Compass gives loyalty professionals specialist agents on demand while preserving review and control. GRAVTY® Pulsar becomes the marketer’s GenAI-powered concierge.

See the Agentic Universe on your program.