Loyalty Juggernaut Wins 2026 MarTech Breakthrough Award as GRAVTY® Redefines Loyalty as an Enterprise Growth Engine2026 MarTech Breakthrough AwardRead the release
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  • Airline · Canada

    WestJet

    WestJet moved WestJet Rewards off Siebel and onto GRAVTY®. Year-end rollover now takes 28 hours, down from 10 days.

  • Airline · UAE

    Emirates

    GRAVTY® powers Emirates Skywards Everyday, where members earn and redeem Skywards Miles on everyday spending across 400+ partners and 2,000+ outlets.

  • Airline · Saudi Arabia

    Riyadh Air

    Riyadh Air built Sfeer, its lifestyle membership, on GRAVTY® before it flew. Sfeer was set to reach one million members in less than a year.

  • Airline · Serbia

    Air Serbia

    Air Serbia signed a five-year partnership with Loyalty Juggernaut to launch its new frequent flyer program on GRAVTY®, a milestone in its centenary journey.

  • Airline · Nordics

    Norwegian

    Norwegian Reward went live on GRAVTY® with Spenn and Strawberry on June 3, 2026, strengthening the connection between travel and everyday rewards.

  • Airline · UAE

    Air Arabia

    Air Arabia adopted GRAVTY® as the next-generation technology for Air Rewards, expanding its partner network and growing the program.

  • Airline · Kazakhstan

    Air Astana

    Air Astana’s Nomad Club runs on GRAVTY®, integrated with Amadeus. After the move from its legacy system, roughly 500,000 member records synced in a single event, with no impact to travelers.

  • Hospitality · Global

    GHA DISCOVERY

    The world’s largest independent hospitality alliance grew total revenue by 146% and direct bookings by 29%.

  • Hospitality · Nordics

    Strawberry

    Strawberry, with more than 250 hotels across the Nordics, won Best Use of Technology Within a Loyalty Program at the 2026 European Loyalty Awards.

  • Hospitality · Global luxury

    Brilliant by Langham

    Brilliant by Langham runs on GRAVTY® across more than 30 luxury properties worldwide.

  • Hospitality · Global luxury

    Jumeirah One

    Jumeirah One, the loyalty program across Jumeirah’s luxury hotels and resorts, runs on GRAVTY®.

  • Hospitality · India

    Club ITC

    Club ITC, the loyalty program of ITC Hotels, runs on GRAVTY®.

  • Loyalty ecosystem · Nordics

    Spenn

    The shared points ecosystem of Norwegian, Strawberry and Reitan Retail launched on GRAVTY®, so members earn and redeem across brands.

  • Travel and lifestyle ecosystem · Vietnam

    SkyJoy

    GalaxyJoy operates Vietjet’s SkyJoy loyalty program, which has grown to over 18 million members.

  • Lifestyle coalition · Middle East

    Majid Al Futtaim

    GRAVTY® powers SHARE Rewards across Majid Al Futtaim’s malls, retail, restaurants, hotels and leisure.

  • Retail · Latin America

    Spin Premia

    FEMSA reported 28.4 million active Spin Premia loyalty users in the first quarter of 2026, 12.8% more than a year earlier.

  • B2B CPG · Latin America

    Coca-Cola FEMSA

    The world’s largest Coca-Cola bottler runs Premia Juntos+, its B2B loyalty program, for 1.5 million SMB partners.

  • Retail · Mexico

    Liverpool

    Liverpool’s Cliente Consentido program runs on GRAVTY® for more than 10 million active members.

  • Telecom · Europe

    Deutsche Telekom

    GRAVTY® powers Magenta Moments, Deutsche Telekom’s loyalty program across nine European countries, which recorded over 135 million transactions in 2025.

  • Technology partner · Global

    Amazon Web Services

    GRAVTY® runs serverless on AWS, processing over 100 million transactions an hour at an average latency below 50 milliseconds.

  • Technology partner · Hospitality

    Cendyn

    Cendyn integrated its CRM with GRAVTY®, so hotels can feed loyalty and communication preference data into one unified guest profile.

In their words

  • Loyalty Juggernaut’s cutting-edge GRAVTY® platform allows us to create a digital-first loyalty program that matches the ambition, innovation, and scale of Riyadh Air. Together, we are shaping the future of travel loyalty.
    Vincent CosteChief Commercial Officer · Riyadh Air
  • We rolled everybody over in a day and a half, and then really no follow-up issues. We’re very happy with the platform, the performance improvements we’ve seen, the successful migration, and the strength of the partnership overall.
    Christine WoodcockSenior Manager, Loyalty and Partnerships Technology · WestJet
  • It just fit a lot better because they were very customizable, exactly could be configured as we wanted. And it was not trying to put us into their box, but they were adapting to our needs.
    Folker HeimChief Operating Officer · Global Hotel Alliance · GHA DISCOVERY
  • Over the past several years, I’ve seen our loyalty approach evolve significantly through this partnership. Their practical, innovative methods have helped us seamlessly integrate our diverse brands and consistently deliver a personalized experience that our customers appreciate.
    Kashmira MotiwallaVP, Group Loyalty · Majid Al Futtaim
  • GRAVTY® brings referral into the same operating engine as personalization and engagement, giving loyalty teams the ability to turn advocacy into measurable growth over time.
    Sharifah AfriniHead of Operations · GalaxyJoy
  • Launching on GRAVTY® gives us a highly scalable technology foundation that enables us to accelerate innovation, expand our ecosystem, and create richer experiences for participating brands’ customers.
    Christoffer SundbyCEO · Spenn
  • The GRAVTY® platform gives us the flexibility to design tailored experiences, understand our members better, and respond promptly to their needs. It’s about making loyalty simple, transparent, and truly rewarding.
    Snezana RadinovicFrequent Flyer Product Development Manager · Air Serbia
  • So you entered in our ecosystem, but now it is really part of the everyday life that customers are having with the app that we have. So it’s really, really important solution for us.
    Nereida FundoTechnical Delivery Manager · Deutsche Telekom · Magenta Moments
  • Our transformation, together with GRAVTY®, is enabling us to build a more modern, flexible, and future-ready loyalty ecosystem.
    Therese MattissonHead of Loyalty Program and Operations · Strawberry
  • Loyalty today is a technology-driven business. Loyalty Juggernaut continues to demonstrate thought leadership and forward-thinking ways in delivering cutting-edge technology innovations to help drive superior customer engagement and simplify the everyday management of loyalty programs.
    Pablo SordoChief Strategy Officer · Viva Aerobus
  • AWS is proud to support Loyalty Juggernaut’s GRAVTY® platform as it sets new benchmarks in performance, scalability, and reliability for loyalty ecosystems.
    Josh KahnWorldwide Tech Lead for Serverless · AWS
  • Loyalty Juggernaut’s ISO/IEC 42001 certification provides an important level of assurance as we explore next-generation capabilities within GRAVTY®.
    Dr. Nejib Ben KhedherHead of Emirates Skywards · Emirates
  • GRAVTY® is the platform driving this vast transformation while enabling seamless experiences for our passengers.
    Steve McClellandVice President, Loyalty and Strategic Partnerships · WestJet
  • Our collaboration with Loyalty Juggernaut has been pivotal in evolving the Magenta Moments engagement program. Their innovative technology and deep expertise enabled us to launch the Telco industry’s first cross-border engagement initiative, seamlessly operating across 8 European countries.
    Arnab GoswamiVP, Partnerships · Deutsche Telekom
  • By modernising our technology platform, we are taking an important step towards providing an even better and more flexible offering.
    Cecilie Nybø CarlsenVice President Products & Customer Experience · Norwegian
  • GRAVTY Visual Rules provides an easy-to-use interface to implement highly innovative and differentiated strategies that not only drive engagement and profitable customer behaviors but also intrigue, excitement and anticipation that our customers truly value.
    Nida UnasHead of MUSE Rewards · Chalhoub Group
  • GRAVTY® provided the architectural flexibility, scalability, and modern capabilities necessary to bring our vision to life and support our future growth ambitions.
    Kristian KolstadChief Product and Technology Officer · Spenn
  • We are building a modern loyalty ecosystem that rewards customers for every interaction with Air Serbia. By combining our service excellence with Loyalty Juggernaut’s technology, we will deliver a program that reflects today’s travelers: connected, mobile and seeking personalized value.
    Jiri MarekCEO · Air Serbia
  • Adoption of GRAVTY as the nextgen technology for Air Rewards is helping us in driving business transformation recognizing the shifting customer behavior, expanding our partnership network rapidly, improving operational efficiencies and growing our program.
    Sharath NairManager, Air Rewards · Air Arabia
  • With GRAVTY® powering our loyalty operations, we are well positioned to expand the possibilities of Spenn and deliver greater value, flexibility, and personalization to our guests across the Nordic region.
    Håvard HovdahlVP Spenn & Partnerships · Strawberry
  • Our partnership is a real game-changer for hospitality loyalty programs.
    Chris EganChief Product Officer · Cendyn

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