Blog · Loyalty Juggernaut

Latest April 19, 2026 6 min read

A senior airline executive told me my program was 'fine for a small airline.' It had 21.8M passengers.

LCC loyalty is not a scaled-down FFP. It is a harder engineering problem, because there are no built-in mechanisms to lean on. Three principles that separate the durable low-cost-carrier programs, and the questions to ask your vendor.

The Effect of Experience on Price in the Ai Age Why brands that remove friction will win and the ones that remove humanity will end up competing on price 4/9/26 6 min read

The Loyalty Industry Is Sitting on a Gold Mine. Most Brands Are Missing It. The loyalty industry has a self-perception problem. 3/19/26 8 min read

As Agentic Commerce Threatens to Disintermediate Loyalty: Walmart Is Quietly Building the Antidote For years, loyalty programs have been built on the assumption that the brand owns the moment of purchase. 3/5/26 2 min read

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AI & agentic commerce

Loyalty in the Age of Agentic AI: Roles Rewired, Advantage Renewed 1/22/26 6 min read

As Agentic Commerce Threatens to Disintermediate Loyalty: Walmart Is Quietly Building the Antidote 3/5/26 2 min read

The Effect of Experience on Price in the Ai Age 4/9/26 6 min read

Loyalty strategy

A senior airline executive told me my program was 'fine for a small airline.' It had 21.8M passengers. 4/19/26 6 min read

The Loyalty Industry Is Sitting on a Gold Mine. Most Brands Are Missing It. 3/19/26 8 min read

Strategic Innovations that shaped loyalty 2/19/26 8 min read

The Now Signal 2/5/26 4 min read

Australia Just Broke the Loyalty Business Model Nobody Wanted to Talk About 1/15/26 2 min read

The Many Deaths of Loyalty: Embracing the new era of Loyalty Performance Management 1/8/26 2 min read