The Loyalty Industry Is Sitting on a Gold Mine. Most Brands Are Missing It. The loyalty industry has a self-perception problem. 
As Agentic Commerce Threatens to Disintermediate Loyalty: Walmart Is Quietly Building the Antidote For years, loyalty programs have been built on the assumption that the brand owns the moment of purchase. 
Strategic Innovations that shaped loyalty Innovation is a funny thing. It’s rarely about the flashiest idea in the moment — more often, it’s the simple shifts that quietly rewire how industries work. Newsletter
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