Catalyst Brands launched Rewards Access on June 22, 2026, a loyalty program that lets customers earn and redeem across both JCPenney and Aéropostale. It is the first loyalty program in Aéropostale’s history. Members earn points on every dollar spent at either retailer, and every 200 points earned converts to a $10 CashPass to spend at either store. New members receive a $10 CashPass through JCPenney or a $5 CashPass through Aéropostale, plus chances to earn more through shopping challenges. Customers can enroll online or in stores at both brands. Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, described the program as “a promise to provide real value at a moment when families need it most.” Retailers that operate multiple banners are increasingly linking programs so points earned at one brand pull shoppers toward another.
