Lidl US retired its myLidl loyalty program on June 30, 2026 and rolled out a new app, Lidl Plus, the next day. The new program shifts from myLidl’s rewards based on preset spending thresholds to a points system that members earn as they shop and redeem for free products. Lidl Plus also offers member-exclusive pricing at checkout, personalized coupons based on shopping behavior, digital receipts, and the option to decline paper receipts at the register. From launch the app lets shoppers view promotions, the weekly circular and recipes. App downloads began July 1, though some offers do not become available until July 15. Grocers are consolidating onto points-based apps that capture richer first-party shopping data than threshold-based mechanics, giving them a direct channel for personalized offers.
