The Fresh Market relaunched its loyalty program as TFM Rewards on April 15, 2026, paired with the grocer’s first native mobile app. The redesigned program adds benefits including 5 percent savings on curbside orders, expanded in-store discounts, personalized offers, enhanced birthday rewards and member events. The new app serves as the central hub for the program, with members also able to access their profile through The Fresh Market website. The specialty grocer, based in Greensboro, North Carolina, positioned the relaunch as an extension of its in-store service into digital channels. “TFM Rewards was redesigned to provide our loyal guests with more value, more personalization and more engagement,” said chief marketing officer Emily Turner. The relaunch follows a broader wave of grocery programs rebuilding their apps and rewards to deepen digital engagement with shoppers.
