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Airline loyalty programs

The British Airways Club

British Airways' program, rebranded from the Executive Club in 2025. Avios to spend, revenue-based Tier Points for status.

The British Airways Club is the loyalty program of British Airways, rebranded from the Executive Club on 1 April 2025. Members earn Avios to redeem for flights and upgrades, and collect Tier Points, now earned on spend, toward Bronze, Silver, and Gold status within the oneworld alliance.

The British Airways Club British Airways United Kingdom
Operator
British Airways ↗
Country
United Kingdom
Rebranded
The British Airways Club, 1 April 2025 (from the Executive Club) ↗
Alliance
oneworld ↗
Program currency
Avios (shared with Iberia, Qatar Airways, Aer Lingus, Finnair, Vueling, Loganair) ↗
Status
Blue, Bronze, Silver, Gold via Tier Points (revenue based since 2025) ↗

The British Airways Club is the loyalty program of British Airways, carrying the name it took on 1 April 2025 when the airline retired the Executive Club brand. The spending currency is Avios, the shared points currency of seven programs: British Airways, Iberia, Aer Lingus, Finnair, Qatar Airways, Vueling, and Loganair. Members can pool Avios and move them between these programs at parity.

The 2025 overhaul changed how status works. Tier Points, which drive Bronze, Silver, and Gold status, are now earned on money spent rather than distance flown or cabin booked, at roughly one Tier Point per pound on flights and, for the first time, on ancillary purchases such as seat selection and bags. Thresholds rose sharply, and the British Airways American Express cards can contribute Tier Points directly.

The lesson for an enterprise operator is that rebasing status on spend is a blunt instrument that reshapes who reaches the top. Tying Tier Points to revenue rewards high-fare customers and card holders, but the steep new thresholds drew public criticism from long-standing frequent flyers who lost ground. An operator moving to revenue-based status should model the winners and losers before launch, and prepare a communications plan for the members the change disadvantages.

Listings are editorial, compiled from public sources. Program details change; verify with the operator.

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