Retail loyalty programs
Target Circle
Target's free membership relaunched in 2024, paired with the paid Target Circle 360 tier and a branded card.
TargetUnited States
At a glance
Target Circle is the loyalty program of Target, relaunched in April 2024 into a three-part structure. A free Target Circle membership gives access to member deals and personalized offers, a paid Target Circle 360 tier adds unlimited same-day delivery, and the Target Circle Card, formerly the RedCard, adds a cardholder discount. The tiers build on each other.
Program facts
- Operator
- Target
- Country
- United States
- Free tier
- Target Circle, deals and offers applied automatically at checkout
- Paid tier
- Target Circle 360, adds unlimited same-day delivery via Shipt
Overview
Target Circle is built as a ladder of three membership options rather than a single points scheme. The free Target Circle tier applies member deals and personalized offers automatically at checkout. Target Circle 360, a paid tier introduced in April 2024, layers on unlimited same-day delivery through Target's Shipt service. The Target Circle Card, the rebranded RedCard, adds a cardholder discount. Each option builds on the one below it.
The structure lets Target serve very different shoppers under one brand. Deal-seekers stay in the free tier and still identify themselves at checkout, delivery-heavy households pay for convenience, and the most committed customers hold the card. All three feed the same identity graph.
The lesson for an enterprise operator is that a free base tier and a paid convenience tier are not competitors, they are a segmentation tool. The free tier maximizes enrollment and first-party data across the whole customer base, while the paid tier monetizes the subset that values delivery, letting one program capture both broad reach and recurring subscription revenue without forcing a single model on everyone.
Listings are editorial, compiled from public sources. Program details change; verify with the operator.
Retail loyalty programs
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