Strong Performer Forrester Wave™ · Q4 2025
Star Performer Everest PEAK Matrix® · 2025
3× Golden Loyalty Awards 2021 · 2022 · 2023

Ecosystem retail loyalty, run on GRAVTY®.

Spin Premia by FEMSA. SHARE by Majid Al Futtaim. Liverpool Cliente Consentido. The platform under the world's largest retail ecosystems, and the AI that disintermediates CPGs from their shoppers.

Retail & CPG ecosystems running on GRAVTY®

The honest part · What's broken in retail loyalty

What we ship against it

How GRAVTY® answers, point for point

All six, live in production at Spin Premia, SHARE by Majid Al Futtaim, Liverpool, and the rest of the retail customers below. Base platform; no module purchase.

No retailer sees the whole basket

Shoppers split spend across 8+ retailers and a dozen banners. Each retailer sees a fraction of the relationship, and treats the shopper as a stranger every other transaction.

Compass cross-banner member graph

A single shopper, addressable across every banner

The same member object shows up in every retailer, every banner, every channel. POS, app, ecomm, contact centre. One identity. One graph. One basket-of-baskets. Identity resolution across email, phone, card, app, biometric. Sub-100ms reads at ecosystem scale (50M+ shoppers). Privacy-by-design, partner-level data governance.

Promotions are blunt instruments

The same coupon goes to the high-frequency loyalist and the one-time switcher. 70% of promo budget goes to people who would have bought anyway. Margin leaks. Lift is a guess.

AgenticTest + visual rules

Per-segment promo deployment in hours, not quarters

Rules authored by merchandising managers, simulated against last 90 days of shopper data, deployed without an IT ticket. AgenticTest watches lift in flight, and pulls budget from underperforming arms automatically. Live A/B simulation pre-launch. Self-improving optimization across segments. Versioned, audit-trailed, one-click rollback.

CPGs and retailers are fighting over the same shopper

The CPG owns the product. The retailer owns the shelf. Nobody owns the relationship, and the data needed to fix that sits in a sealed retailer warehouse the CPG can't touch.

CPG-retailer ecosystem layer

A governed audience layer the CPG can actually activate

CPG brands buy access to retailer audiences without ever touching raw PII. Clean-room style: shared, governed, opt-in. The CPG sees lift. The retailer keeps the customer. Consent-graph-aware activation. Per-CPG settlement and revenue-share, native. Used by FEMSA + 20 CPGs in Spin Premia today.

Receipts are paper. Or photos. Or email PDFs

Most CPG-loyalty mechanics depend on knowing what the shopper actually bought. The receipt is the proof. And the receipt is unstructured chaos, across formats, languages, fonts, regions, and merchant codes.

iScan receipt AI

Any receipt, paper, photo, email, structured to SKU level

The shopper uploads a receipt from any merchant. iScan parses it, maps every line to a real SKU, and credits earn or triggers offers in milliseconds. Source-agnostic. Multi-language, multi-script, multi-currency. Fraud-aware: duplicate, manipulated, synthetic-receipt detection.

Ecosystem loyalty is locked behind enterprise integration timelines

Multi-brand or multi-banner ecosystems promise scale, and deliver six-quarter integration projects. Partner onboarding is a custom build every time. Reconciliation is a spreadsheet.

Multi-partner ecosystem orchestration

An ecosystem you can launch in a quarter, not a year

Partner onboarding, earn-burn-exchange, settlement, reconciliation, revenue-share, all platform primitives. Spin Premia ships 20 partner brands on one engine. SHARE ships dozens.

Lift is invisible until it's too late to act on it

Promotions ran. Sales moved. But which segment actually lifted? Did the campaign hit incremental shoppers or just discount habitual ones? Answers arrive next quarter, after the budget is already spent.

AgenticTest lift attribution

Lift, measured in real time. Not in next quarter's report

Incremental lift attributed at the segment level while the campaign is still running. Budget reallocated automatically. Postmortems become exception reports.

Customer stories

Retail ecosystems running on GRAVTY®

Retail · Latin America

Latin America's largest retail ecosystem grew loyalty-driven revenue by 554% in three years

33,000 stores · 46% MAU · 147% AOV

GRAVTY® turned Spin Premia into FEMSA's most powerful growth engine, transforming a loyalty program into the revenue heartbeat of an entire retail ecosystem.

Spin Premia · FEMSA

Retail · MENA

SHARE by Majid Al Futtaim: an ecosystem that built itself

20+ partner brands · one engine

A multi-brand retail and lifestyle ecosystem orchestrated on GRAVTY®. Partner onboarding measured in weeks, not quarters.

SHARE · Majid Al Futtaim

Retail · Mexico

Liverpool Cliente Consentido: department-store loyalty at Mexico scale

10M+ active members

Mexico's leading department store runs its flagship loyalty program on GRAVTY®.

Liverpool · Cliente Consentido

"GRAVTY® turned a points program into the revenue heartbeat of our entire retail ecosystem. The platform under FEMSA's most powerful growth engine."

Ecosystem lead Spin Premia · FEMSA

Go deeper

Ecosystem loyalty, explained Why multi-brand programs compound, and how the settlement actually works. GRAVTY vs Capillary The head-to-head for retail loyalty teams evaluating both. The loyalty glossary Every term in the buyer's vocabulary, one page each. Loyalty programs directory The notable programs in every vertical, catalogued.

The real risk is inaction

Loyalty technology is moving fast. Agentic AI, ecosystem orchestration, and real-time intelligence are reshaping how the next generation of programs work. The sooner you start, the more you'll shape what's coming.