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Retail loyalty programs

SHARE

Majid Al Futtaim's app-based rewards ecosystem across its malls, Carrefour, VOX Cinemas, and hotels.

SHARE is the loyalty program of Majid Al Futtaim, the operator of shopping malls, Carrefour, and VOX Cinemas across the Middle East. Launched in 2019, the app-based program lets members earn and redeem SHARE points across the group's malls and brands, with a SHARE Wallet for instant redemption and family point sharing.

SHARE Majid Al Futtaim United Arab Emirates
Runs on GRAVTY®.
Operator
Majid Al Futtaim
Country
United Arab Emirates, later expanded to Saudi Arabia
Program currency
SHARE points ↗
Launched
2019 ↗
Footprint
Spans Majid Al Futtaim malls, Carrefour, VOX Cinemas, Magic Planet, and hotels, with a SHARE Wallet and SHARE Family Group for point sharing ↗
Platform
Runs on GRAVTY by Loyalty Juggernaut

SHARE is Majid Al Futtaim's app-based loyalty ecosystem, tying together the group's shopping malls, the Carrefour grocery business, VOX Cinemas, Magic Planet, and hotels under a single points currency. Members earn SHARE points across the mall estate and group brands, and redeem them instantly through a SHARE Wallet or convert them for use at partners. Launched in 2019 and later extended to Saudi Arabia, the program runs on GRAVTY by Loyalty Juggernaut.

The structure turns a mall developer into an ecosystem operator. Because Majid Al Futtaim owns both the venues and anchor tenants such as Carrefour and VOX, it can reward a shopping trip, a grocery run, and a cinema visit in one account, and offer point sharing across a family group so a household pools its activity.

The lesson for an enterprise operator is that owning multiple formats under one roof is a loyalty advantage when a single currency spans them. SHARE captures the full range of a member's discretionary spend inside the group and adds family pooling to raise household engagement, showing how a diversified operator can convert its own brand portfolio into an integrated rewards ecosystem.

Listings are editorial, compiled from public sources. Program details change; verify with the operator.

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