Contact Us →
Retail loyalty programs

Kroger Plus

Kroger's free loyalty card built on Points and personalized digital deals, with a paid Boost membership on top.

Kroger Plus is the loyalty program of grocery operator Kroger, built around a free Plus Card. Members earn Points, renamed from Fuel Points in June 2026 and now redeemable against groceries as well as fuel, and get personalized digital coupons and member pricing. A paid Boost by Kroger Plus membership adds delivery benefits and accelerated earning on top of the free card.

Kroger Plus Kroger United States
Operator
Kroger
Country
United States
Program currency
Points, renamed from Fuel Points in June 2026, plus personalized digital deals ↗
Free tier
Kroger Plus Card, member pricing and digital coupons
Paid tier
Boost by Kroger Plus, offered as Boost Essential and Boost ↗
Redemption
100 points buys either one dollar off groceries, capped at ten dollars a day, or ten cents a gallon off fuel, capped at one dollar a gallon ↗

Kroger Plus pairs a free loyalty card with a savings currency and a paid membership. The free Plus Card gives member pricing and personalized digital coupons, and it earns Points. Boost by Kroger Plus, sold in two levels, Boost Essential and Boost, adds delivery benefits and faster accrual for members who want more.

For most of the program's life the currency was called Fuel Points and did one job. In June 2026 Kroger renamed it to Points and opened redemption to groceries, so 100 points now buys either a dollar off a grocery order, capped at ten dollars a day, or ten cents a gallon at the pump, capped at a dollar a gallon. New chief executive Greg Foran framed the move as simplification, saying the retailer's promotions had become too complicated.

The fuel link was the original engine. Groceries and gas are both frequent, price-sensitive purchases, so letting grocery spend fund pump savings gave members a concrete reason to scan the card on every visit. That scan, in turn, feeds Kroger's personalization and its large retail-media and data business, which monetizes the resulting first-party purchase history. Widening redemption to groceries keeps that scan habit for the many members who do not buy fuel from Kroger at all.

The lesson for an enterprise operator is that a program's real value can sit downstream of the reward. Kroger's Fuel Points are useful to members, but the strategic payoff is the identified transaction data the card captures at scale, which powers targeted offers, private-label steering, and advertising revenue. The paid Boost tier then monetizes the most engaged households on top of that base.

Listings are editorial, compiled from public sources. Program details change; verify with the operator.

Related

Keep reading

Starbucks Rewards Starbucks' app-led program: members earn Stars on purchases and redeem them for food and drink, across three levels added in 2026. Sephora Beauty Insider Sephora's tiered beauty program: points earned on spend, redeemed through a rotating rewards catalog. Ulta Beauty Rewards Ulta's tiered beauty program, renamed from Ultamate Rewards in 2024: points on spend, redeemed against purchases. Target Circle Target's free membership relaunched in 2024, paired with the paid Target Circle 360 tier and a branded card. Walmart+ Walmart's paid membership bundling delivery, fuel savings, in-store scanning, and streaming benefits. CVS ExtraCare One of the longest-running large US retail programs: ExtraBucks Rewards on spend, plus a paid ExtraCare Plus tier. myWalgreens Walgreens' program that replaced Balance Rewards in 2020, moving from points to a cash-value currency. The Nordy Club Nordstrom's tiered program open to cardholders and non-cardholders, converting points into Nordstrom Notes. REI Co-op Membership A member-owned cooperative: a one-time membership makes shoppers part-owners and pays an annual member reward. Nike Membership Nike's free membership: access to exclusive products, apps, and experiences rather than a points balance. H&M Membership H&M's free digital membership, also branded H&M Club, that rewards both purchases and non-transactional actions. IKEA Family IKEA's free membership, built on member pricing and in-store perks, with a points currency added in the United States in 2025. Spin Premia FEMSA's loyalty ecosystem anchored by OXXO stores and the Spin by OXXO wallet, spanning multiple partners. SHARE Majid Al Futtaim's app-based rewards ecosystem across its malls, Carrefour, VOX Cinemas, and hotels. Loyalty program directory All verticals in the directory. Retail loyalty on GRAVTY How GRAVTY runs retail loyalty programs at enterprise scale.