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Retail loyalty programs

Spin Premia

FEMSA's loyalty ecosystem anchored by OXXO stores and the Spin by OXXO wallet, spanning multiple partners.

Spin Premia is the loyalty program of FEMSA, the operator of the OXXO convenience-store chain in Mexico. Members earn Premia points on purchases and redeem them like money across an ecosystem that spans OXXO stores, the Spin by OXXO digital wallet, and outside partners. FEMSA relaunched the program's value proposition in 2023.

28.4M Active Spin Premia loyalty users reported by FEMSA, Q1 2026
Spin Premia FEMSA Mexico
Runs on GRAVTY®.
Operator
FEMSA
Country
Mexico
Program currency
Premia points, redeemable like money ↗
Anchor and ecosystem
OXXO stores and the Spin by OXXO wallet, extending to partners such as Volaris ↗
Predecessor
OXXO PREMIA piloted March 2021 and rolled out nationally in October 2021; Spin Premia relaunched the value proposition in April 2023 ↗
Active users
28.4 million active loyalty users, up 12.8 percent year over year (Q1 2026) ↗
Platform
Runs on GRAVTY by Loyalty Juggernaut

Spin Premia is FEMSA's loyalty ecosystem, anchored by the OXXO convenience chain and the Spin by OXXO digital wallet in Mexico. Members earn Premia points that behave like money, redeemable at OXXO and across a widening set of partners, with airline Volaris named as an early outside participant. It grew out of OXXO PREMIA, which piloted in 2021 and went national that October. FEMSA relaunched the value proposition in 2023 and reported 28.4 million active loyalty users in the first quarter of 2026, up nearly 13 percent year over year. The program runs on GRAVTY by Loyalty Juggernaut.

The design links three assets, physical convenience stores, a digital wallet, and third-party partners, into one currency. That lets a routine OXXO visit fund rewards spendable elsewhere, and it positions FEMSA at the center of an ecosystem where partners buy access to a large, engaged member base.

The lesson for an enterprise operator is that a dense, high-frequency retail footprint is the ideal foundation for a multi-partner ecosystem. FEMSA started from ubiquitous stores and a wallet that already touched daily spend, then extended one currency outward to partners. The frequency of the anchor makes the points meaningful, which is what gives the wider ecosystem its pull.

Listings are editorial, compiled from public sources. Program details change; verify with the operator.

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