Hotel loyalty programs
Radisson Rewards
Radisson Hotel Group's points program across Europe, the Middle East, Africa, and Asia-Pacific. Its Americas counterpart was absorbed into Choice Privileges in 2023.
Radisson Hotel GroupBelgium
At a glance
Radisson Rewards is the loyalty program of Radisson Hotel Group, covering Europe, the Middle East, Africa, and Asia-Pacific. Members earn Radisson Rewards points on stays and redeem them for free nights and experiences. Choice Hotels bought Radisson Hotels Americas in 2022 and ran Radisson Rewards Americas separately until July 2023, when it merged that program into Choice Privileges.
Program facts
- Headquarters
- Belgium
- Regional history
- Choice Hotels acquired Radisson Hotels Americas in 2022 and merged Radisson Rewards Americas into Choice Privileges on 26 July 2023; Radisson Rewards now covers EMEA and APAC only
- Earning model
- Spend-based points; free-night and experience redemptions
- Footprint
- Upscale to midscale, weighted to Europe and Asia-Pacific
Overview
Radisson Rewards is the loyalty program of Radisson Hotel Group, spanning Radisson Blu, Radisson RED, Radisson Collection, Park Inn, and Park Plaza across Europe, the Middle East, Africa, and Asia-Pacific. Members earn points on stays and redeem for free nights and experiences. Its recent history is a case study in how a global brand can fracture along ownership lines. When Choice Hotels acquired Radisson Hotels Americas in 2022, the Americas loyalty program became Radisson Rewards Americas under Choice, while Radisson Hotel Group continued to operate Radisson Rewards everywhere else. For roughly eighteen months one brand name carried two separate programs on two systems, bridged by a point exchange.
That bifurcation did not last. On 26 July 2023 Choice closed Radisson Rewards Americas and folded it into Choice Privileges, converting balances at two to one, and point transfers between Choice and the global Radisson Rewards ended with it. Radisson Rewards today covers Europe, the Middle East, Africa, and Asia-Pacific only. The operator lesson is a caution: brand and program are not the same asset, and an acquisition that carves up a brand geographically splits its member base and dilutes a single global value proposition. Radisson's experience suggests the split state is unstable, and that the acquirer usually resolves it by retiring the acquired program rather than maintaining two under one logo.
Listings are editorial, compiled from public sources. Program details change; verify with the operator.
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