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Hotel loyalty programs

MeliáRewards

Meliá Hotels International's resort-led program, with euro-based points earning that rises by tier across White, Silver, Gold, and Platinum.

MeliáRewards is the loyalty program of Meliá Hotels International, the Spanish hotel group. Members earn MeliáRewards points at 10 to 14 points per euro depending on tier, then redeem them for stays, dining, spa, transfers, or retailer gift cards. The tier ladder runs White, Silver, Gold, and Platinum, with a Platinum for Life recognition.

MeliáRewards Meliá Hotels International Spain
Operator
Meliá Hotels International ↗
Headquarters
Spain
Program currency
MeliáRewards points ↗
Earning model
Spend-based points, 10 to 14 per euro by tier; broad redemption including retailer gift cards ↗
Tiers
White, Silver, Gold, Platinum, with Platinum for Life ↗
Footprint
Resort-led, weighted to Europe, the Caribbean, and Latin America

MeliáRewards is the loyalty program of Meliá Hotels International, a Spanish group with a resort-heavy portfolio spanning Gran Meliá, Meliá, INNSiDE, and Sol. Members earn points on eligible spend at a rate that rises with status, from 10 points per euro at the White entry tier to 14 at Platinum, and redeem them for stays, dining, spa, member transfers, or gift cards from retailers such as Amazon. Status qualifies by stays, nights, or points, and long-tenured Platinum members can reach Platinum for Life.

The escalating earn rate is the lever worth noting. Paying more points per euro as members climb rewards concentration of spend, which matters for a leisure and resort operator competing for a share of a traveler's limited annual trips rather than frequent business stays. A guest who takes two or three vacations a year has strong incentive to route them all to Meliá to hold a higher earn rate. The operator lesson is that tier-scaled earning is a share-of-wallet instrument. Where visit frequency is naturally low, making each additional stay worth progressively more is how a resort brand wins concentration.

Listings are editorial, compiled from public sources. Program details change; verify with the operator.

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