Hotel loyalty programs
Brilliant by Langham
Langham Hospitality Group's 2024 luxury program, built on award points and status points across five gemstone tiers, running on GRAVTY.
Langham Hospitality GroupHong KongRuns on GRAVTY®.
At a glance
Brilliant by Langham is the loyalty program of Langham Hospitality Group, launched in 2024. Members earn award points, redeemable for stays and experiences or convertible to airline miles, plus status points that drive five tiers from Onyx to Ruby. The program runs on GRAVTY and shares earning across associated luxury brands.
Program facts
Overview
Brilliant by Langham is the loyalty program of Langham Hospitality Group, launched in 2024 as an all-new program for its luxury and upscale brands, including The Langham and Cordis. It uses two currencies. Award points earn on qualified stays and charges, redeemable for stays and experiences or convertible to airline miles, while status points accumulate over the year to move members through seven gemstone tiers, Onyx, Topaz, Diamond, Sapphire, and Ruby, with invitation-only Ruby Elite and Ruby IO above them, resetting annually. Earning extends across associated brands, and the program is built on GRAVTY.
What makes it instructive is the timing. Launching a modern luxury program in 2024 meant the capabilities a member now expects, dual currencies, tier machinery, partner conversion, shared earning across brands, and real-time recognition, were table stakes on day one. Langham reached them by adopting a loyalty platform rather than building the stack in-house, which compresses time to market from years to months. The operator lesson is that for a new program, the build-versus-buy decision now tilts hard toward buy. The differentiator is program design and guest experience, not the plumbing underneath, which is increasingly a solved, purchasable layer.
Listings are editorial, compiled from public sources. Program details change; verify with the operator.
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