Hotel loyalty programs
Marriott Bonvoy
Marriott International's single loyalty currency across roughly thirty brands, earned on stays and co-brand cards and redeemed for room nights under dynamic, no-chart pricing.
Marriott InternationalUnited States
At a glance
Marriott Bonvoy is the loyalty program of Marriott International, launched in February 2019. It unified Marriott Rewards, Starwood Preferred Guest, and The Ritz-Carlton Rewards into one currency, Marriott Bonvoy points, earned on stays across the brand portfolio and on co-brand credit cards. Members redeem points for room nights and climb tiers from Silver Elite to Ambassador Elite.
Program facts
- Headquarters
- United States
- Earning model
- Spend-based points on stays and co-brand cards; dynamic award pricing with no fixed chart
- Footprint
- Multi-brand global portfolio, luxury to select-service
Overview
Marriott Bonvoy launched in February 2019 as the successor to three legacy programs, Marriott Rewards, Starwood Preferred Guest, and The Ritz-Carlton Rewards, folding them into one currency and one rules set. Members earn Marriott Bonvoy points on stays across the portfolio and on a wide co-brand card lineup, then redeem for room nights. Marriott has moved away from a fixed award chart toward dynamic pricing, so a night costs what demand dictates rather than a published category rate. The tier ladder runs Silver Elite through Titanium and Ambassador Elite.
The defining structural feature is scale under a single currency: one of the largest hotel portfolios in the world settling on one points balance. That scale is also the risk. When Marriott merged SPG into Bonvoy, the migration reset award values and elite benefits, and the loudest member complaints came from perceived devaluation. The lesson for an enterprise operator is that consolidating multiple legacy programs onto one engine is less a technical exercise than a trust exercise. Preserve visible member value through the cutover, or the efficiency gains are spent repairing sentiment.
Listings are editorial, compiled from public sources. Program details change; verify with the operator.
Hotel loyalty programs
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