Hotel loyalty programs
Club ITC
ITC Hotels' luxury program, redesigned in 2025, earning Green Points worth one rupee each across five tiers, running on GRAVTY.
ITC HotelsIndiaRuns on GRAVTY®.
At a glance
Club ITC is the loyalty program of ITC Hotels, redesigned in October 2025. Members earn Green Points, worth one Indian rupee each, at two to eight percent of spend on stays and dining depending on tier, then redeem them for stays, dining, and vouchers, or convert to Marriott Bonvoy points. Tiers run Member, Silver, Gold, Platinum, and Platinum Select. It runs on GRAVTY.
Program facts
- Headquarters
- India
- Earning model
- Earn 2 to 8 percent by tier; points stay evergreen with annual activity; convert to Marriott Bonvoy at a 2:3 ratio
- Platform
- Runs on GRAVTY, Loyalty Juggernaut
Overview
Club ITC is the loyalty program of ITC Hotels, one of India's leading luxury hotel companies. In October 2025 ITC Hotels rolled out a redesigned program. Members earn Green Points, worth one rupee each, at two to eight percent of eligible spend on stays and dining depending on tier, up from the previous two to five percent. Points redeem for stays, dining, and tier vouchers, or convert to Marriott Bonvoy points at a 2:3 ratio for global reach. The tier ladder runs Member, Silver, Gold, Platinum, and a new Platinum Select level that retains Platinum benefits for fifteen years. Points stay evergreen as long as the member transacts once a year. The program runs on GRAVTY, the Loyalty Juggernaut platform.
The standout design choice is Platinum Select and its fifteen-year status retention. Most programs make members requalify annually, which keeps pressure on but also risks losing long-tenured guests to a single slow year. A multi-year retention tier is a bet that recognizing lifetime loyalty, rather than only recent activity, reduces churn among the most valuable guests. The operator lesson is that at the top of the base, security of status can be worth more than the incremental benefit cost of granting it.
Listings are editorial, compiled from public sources. Program details change; verify with the operator.
Hotel loyalty programs
More from the directory
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- World of HyattHyatt's award-chart program, smaller in footprint but rich in top-tier recognition, earned on stays, co-brand cards, and partner brands.
- IHG One RewardsIHG's program relaunched in 2022, with milestone rewards and a Reward Night model spanning economy to luxury brands.
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- GHA DISCOVERYThe shared loyalty ecosystem of Global Hotel Alliance, uniting 55 independent hotel brands around DISCOVERY Dollars settled across the ecosystem, running on GRAVTY.Runs on GRAVTY®
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- Shangri-La CircleShangri-La's 2022 relaunch of Golden Circle, with fixed-value points redeemable against the bill and an invitation-only Polaris tier.
- Jumeirah OneJumeirah Group's single luxury membership, replacing Jumeirah Sirius in 2020, with points and tier points earned across every Jumeirah surface, running on GRAVTY.Runs on GRAVTY®
- Brilliant by LanghamLangham Hospitality Group's 2024 luxury program, built on award points and status points across five gemstone tiers, running on GRAVTY.Runs on GRAVTY®
- MeliáRewardsMeliá Hotels International's resort-led program, with euro-based points earning that rises by tier across White, Silver, Gold, and Platinum.
- I Prefer Hotel RewardsPreferred Hotels and Resorts' rewards program for independent hotels, with points earned at ten per dollar and reward nights from 15,000 points.
- Leaders ClubThe Leading Hotels of the World's recognition program for luxury independents, tiered Club, Sterling, and invitation-only Aurelian.
- Omni Select GuestOmni Hotels and Resorts' 2024 relaunch to a revenue-based program, earning Omni Credits toward free nights across four spend-driven tiers.
- Sonesta Travel PassSonesta International Hotels' program, established 2013, earning ten points per dollar across a multi-brand portfolio with tiered redemption pricing.
- Taj InnerCircle-NeuPassIHCL's Taj InnerCircle-NeuPass earns NeuCoins across the Tata Neu ecosystem, redeemable at Taj and sister brands, among India's largest hotel loyalty programs.
