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Hotel loyalty programs

Club ITC

ITC Hotels' luxury program, redesigned in 2025, earning Green Points worth one rupee each across five tiers, running on GRAVTY.

Club ITC is the loyalty program of ITC Hotels, redesigned in October 2025. Members earn Green Points, worth one Indian rupee each, at two to eight percent of spend on stays and dining depending on tier, then redeem them for stays, dining, and vouchers, or convert to Marriott Bonvoy points. Tiers run Member, Silver, Gold, Platinum, and Platinum Select. It runs on GRAVTY.

Club ITC ITC Hotels India
Runs on GRAVTY®.
Operator
ITC Hotels ↗
Headquarters
India
Program currency
Green Points, where 1 Green Point equals 1 rupee ↗
Redesigned
October 2025, with richer earn and a Platinum Select tier ↗
Earning model
Earn 2 to 8 percent by tier; points stay evergreen with annual activity; convert to Marriott Bonvoy at a 2:3 ratio
Platform
Runs on GRAVTY, Loyalty Juggernaut

Club ITC is the loyalty program of ITC Hotels, one of India's leading luxury hotel companies. In October 2025 ITC Hotels rolled out a redesigned program. Members earn Green Points, worth one rupee each, at two to eight percent of eligible spend on stays and dining depending on tier, up from the previous two to five percent. Points redeem for stays, dining, and tier vouchers, or convert to Marriott Bonvoy points at a 2:3 ratio for global reach. The tier ladder runs Member, Silver, Gold, Platinum, and a new Platinum Select level that retains Platinum benefits for fifteen years. Points stay evergreen as long as the member transacts once a year. The program runs on GRAVTY, the Loyalty Juggernaut platform.

The standout design choice is Platinum Select and its fifteen-year status retention. Most programs make members requalify annually, which keeps pressure on but also risks losing long-tenured guests to a single slow year. A multi-year retention tier is a bet that recognizing lifetime loyalty, rather than only recent activity, reduces churn among the most valuable guests. The operator lesson is that at the top of the base, security of status can be worth more than the incremental benefit cost of granting it.

Listings are editorial, compiled from public sources. Program details change; verify with the operator.

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