Hotel loyalty programs

Jumeirah One

Jumeirah Group's single luxury membership, replacing Jumeirah Sirius in 2020, with points and tier points earned across every Jumeirah surface, running on GRAVTY.

Jumeirah One is the loyalty program of Jumeirah Group, launched in 2020 to replace Jumeirah Sirius. Members earn two Jumeirah One Points and two Tier Points per US dollar of eligible spend across Jumeirah hotels and resorts, redeeming points for stays, dining, and spa, or transferring to airline partners. The program runs on GRAVTY.

Jumeirah One Jumeirah Group United Arab Emirates

Runs on GRAVTY®.

Operator: Jumeirah Group ↗
Headquarters: United Arab Emirates
Program currency: Jumeirah One Points, with separate Tier Points ↗
Launched: 2020, replacing Jumeirah Sirius
Earning model: Spend-based points and separate tier points; redeem for stays, dining, spa, or airline transfers
Platform: Runs on GRAVTY, Loyalty Juggernaut

Jumeirah One launched in 2020, replacing Jumeirah Sirius as the single membership for Jumeirah Group's luxury portfolio, anchored by properties such as Burj Al Arab. Members earn two Jumeirah One Points and two Tier Points per US dollar of eligible spend across hotels, resorts, dining, and managed residences. Points redeem for stays, dining, and spa, or transfer to airline partners, while tier points drive status. The program is built on GRAVTY, the Loyalty Juggernaut platform.

Jumeirah One is a useful counterpoint to the ecosystem programs. It is a single-operator luxury program, yet it uses the same dual-currency structure, cross-surface earning, and partner-transfer machinery as a global chain. Recognition travels with the member, so preferences known at one property are known at the next. The operator lesson is that platform choice is not only for multi-brand ecosystems. A focused luxury brand still benefits from buying mature loyalty capability, dual currencies, tiers, partner conversion, real-time recognition, rather than maintaining bespoke code, because the underlying machinery is identical whether the program spans one brand or forty-five.

Listings are editorial, compiled from public sources. Program details change; verify with the operator.

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