Contact Us →
Hotel loyalty programs

Omni Select Guest

Omni Hotels and Resorts' 2024 relaunch to a revenue-based program, earning Omni Credits toward free nights across four spend-driven tiers.

Select Guest is the loyalty program of Omni Hotels and Resorts, relaunched in February 2024 as a revenue-based program. Members earn Omni Credits on nights and on-property spend, with roughly 100 credits redeemable for a free night. Status runs Member, Insider, Champion, and Icon, qualified by annual Tier Dollars.

Omni Select Guest Omni Hotels & Resorts United States
Operator
Omni Hotels & Resorts ↗
Headquarters
United States
Program currency
Omni Credits ↗
Relaunched
February 2024, as a revenue-based program ↗
Earning model
Revenue-based: earn Omni Credits on nights and on-property spend; about 100 credits per free night; spend-qualified tiers
Footprint
Upscale hotels and resorts, North America

Omni Select Guest is the loyalty program of Omni Hotels and Resorts, an upscale North American operator. In February 2024 Omni relaunched the program on a revenue-based model. Members now earn Omni Credits both for nights stayed and for on-property spend such as dining, spa, and golf, with roughly 100 credits redeemable for a free night. Status runs Member, Insider, Champion, and Icon, qualified by annual Tier Dollars at set spend thresholds, and higher tiers earn credits at faster rates.

The relaunch moved Omni from a nights-based structure toward the revenue logic airlines adopted years ago, where rewards track how much a guest is worth rather than how often they show up. Earning on total on-property spend, not room nights alone, captures the resort guest who books a modest room but spends heavily on dining, spa, and golf. The operator lesson is that a revenue-based model realigns the program with guest value, and it favors high-spend leisure and event guests over frequent budget stayers. For a resort-weighted operator, that realignment directs recognition and cost toward the guests who actually drive property profit.

Listings are editorial, compiled from public sources. Program details change; verify with the operator.

Related

Keep reading

Marriott Bonvoy Marriott International's single loyalty currency across roughly thirty brands, earned on stays and co-brand cards and redeemed for room nights under dynamic, no-chart pricing. Hilton Honors Hilton's spend-based points program across its full brand range, with no award chart, free points pooling, and Points and Money redemptions. World of Hyatt Hyatt's award-chart program, smaller in footprint but rich in top-tier recognition, earned on stays, co-brand cards, and partner brands. IHG One Rewards IHG's program relaunched in 2022, with milestone rewards and a Reward Night model spanning economy to luxury brands. ALL Accor Accor's ALL Accor program pairs a fixed-value reward-point currency with lifestyle partnerships, spanning economy to luxury across Europe, Asia, and beyond. Wyndham Rewards Wyndham's mass-market program built on a flat redemption rate, one of the largest hotel loyalty footprints by property count in economy and midscale. Choice Privileges Choice Hotels' midscale and economy program, launched in 1998, which absorbed Radisson Rewards Americas in July 2023 after Choice's 2022 acquisition. Best Western Rewards Best Western's points program, distinguished by no points expiration and no blackout dates across a largely franchised, membership-owned network. GHA DISCOVERY The shared loyalty ecosystem of Global Hotel Alliance, uniting 55 independent hotel brands around DISCOVERY Dollars settled across the ecosystem, running on GRAVTY. Radisson Rewards Radisson Hotel Group's points program across Europe, the Middle East, Africa, and Asia-Pacific. Its Americas counterpart was absorbed into Choice Privileges in 2023. Shangri-La Circle Shangri-La's 2022 relaunch of Golden Circle, with fixed-value points redeemable against the bill and an invitation-only Polaris tier. Jumeirah One Jumeirah Group's single luxury membership, replacing Jumeirah Sirius in 2020, with points and tier points earned across every Jumeirah surface, running on GRAVTY. Brilliant by Langham Langham Hospitality Group's 2024 luxury program, built on award points and status points across five gemstone tiers, running on GRAVTY. MeliáRewards Meliá Hotels International's resort-led program, with euro-based points earning that rises by tier across White, Silver, Gold, and Platinum. I Prefer Hotel Rewards Preferred Hotels and Resorts' rewards program for independent hotels, with points earned at ten per dollar and reward nights from 15,000 points. Leaders Club The Leading Hotels of the World's recognition program for luxury independents, tiered Club, Sterling, and invitation-only Aurelian. Sonesta Travel Pass Sonesta International Hotels' program, established 2013, earning ten points per dollar across a multi-brand portfolio with tiered redemption pricing. Taj InnerCircle-NeuPass IHCL's Taj InnerCircle-NeuPass earns NeuCoins across the Tata Neu ecosystem, redeemable at Taj and sister brands, among India's largest hotel loyalty programs. Club ITC ITC Hotels' luxury program, redesigned in 2025, earning Green Points worth one rupee each across five tiers, running on GRAVTY. Loyalty program directory All verticals in the directory. Hotel loyalty on GRAVTY How GRAVTY runs single-brand and multi-brand hospitality programs at ecosystem scale.