Omni Select Guest

Omni Select Guest is the loyalty program of Omni Hotels and Resorts, an upscale North American operator. In February 2024 Omni relaunched the program on a revenue-based model. Members now earn Omni Credits both for nights stayed and for on-property spend such as dining, spa, and golf, with roughly 100 credits redeemable for a free night. Status runs Member, Insider, Champion, and Icon, qualified by annual Tier Dollars at set spend thresholds, and higher tiers earn credits at faster rates.

The relaunch moved Omni from a nights-based structure toward the revenue logic airlines adopted years ago, where rewards track how much a guest is worth rather than how often they show up. Earning on total on-property spend, not room nights alone, captures the resort guest who books a modest room but spends heavily on dining, spa, and golf. The operator lesson is that a revenue-based model realigns the program with guest value, and it favors high-spend leisure and event guests over frequent budget stayers. For a resort-weighted operator, that realignment directs recognition and cost toward the guests who actually drive property profit.