Contact Us →
Grocery & Fuel

7Rewards

7-Eleven's app-based convenience program: points per dollar redeemed for free store items, integrated with Speedway's Speedy Rewards.

7Rewards is the app-based loyalty program of convenience retailer 7-Eleven in the United States. Members earn 10 points per dollar on qualifying purchases, with bonus multipliers for paying in the app, and redeem points for free store items. 7Rewards runs as one integrated ecosystem with Speedway's Speedy Rewards under common ownership.

7Rewards 7-Eleven United States
Operator
7-Eleven
Country
United States
Program currency
7Rewards points
Earning
10 points per dollar on qualifying purchases, excluding fuel, age-restricted items, and services; triple points on in-app payment ↗
Redemption
Points redeem for free store items; members also get a free Slurpee in their birthday month
Ecosystem
Operated as one integrated program with Speedway Speedy Rewards ↗

7Rewards is the app-based loyalty program for 7-Eleven convenience stores in the United States. It uses a high nominal ratio, 10 points per dollar, with a triple-point multiplier for paying inside the app, and members redeem points for free store items. The generous-looking earn rate suits a low-ticket category where a customer needs to feel meaningful progress from a few-dollar purchase, and the app-first design captures first-party purchase data that a cash convenience transaction would never yield.

Structurally, the most important fact is consolidation. After 7-Eleven acquired Speedway, 7Rewards and Speedway's Speedy Rewards were brought together into one integrated loyalty ecosystem, making it one of the largest in convenience retail while keeping both program brands live. A member of either program transacts against a shared backend and member graph.

For an enterprise operator, this is the reference pattern for post-acquisition loyalty. Rather than force-migrating one program into the other and risking member attrition, 7-Eleven kept each brand's front end and unified the engine, consolidating the member graph, the liability, and the analytics underneath. The hard requirement is an identity and ledger layer that can serve two branded programs without double-counting earn or redemption.

Listings are editorial, compiled from public sources. Program details change; verify with the operator.

Related

Keep reading

Tesco Clubcard Tesco's loyalty scheme pairs points that convert to vouchers with Clubcard Prices, a lower shelf price reserved for members. Nectar The largest multi-partner points scheme in the UK, anchored at Sainsbury's and earned across hundreds of brands. Everyday Rewards Woolworths' supermarket points program, redeemable as money off your shop or converted to Qantas frequent flyer points. Flybuys Australia's multi-partner points program, jointly owned by Coles and Wesfarmers and earned across their retail brands. Shell GO+ Rewards Shell's UK forecourt program: points earned on litres and shop spend, redeemed at the till or for partner gift cards. BPme Rewards BP's UK forecourt program: points per litre and per pound in store, redeemed against fuel or shop spend. Circle K Inner Circle Circle K's US program built on an everyday per-gallon fuel discount plus club-style buy-more-get-free rewards, not points. Speedy Rewards Speedway's points program, long known for generous earn and now integrated with 7-Eleven's 7Rewards under common ownership. Exxon Mobil Rewards+ ExxonMobil's US fuel program: points per gallon and per dollar in store, redeemed as cents off future fuel or purchases. Loyalty program directory All verticals in the directory. Grocery and convenience loyalty on GRAVTY How GRAVTY runs grocery, convenience, and fuel ecosystems at enterprise scale.