At a glance
Loyalty Juggernaut was the Presenting Sponsor of Loyalty Summit EMEA 2026 in London, June 3 and 4, 2026. The show met at London Marriott Hotel Regents Park, 128 King Henry's Road, London NW3 3ST.
Presenting Sponsor · Loyalty Summit EMEA 2026
London, United Kingdom. June 3 and 4, 2026
This year's theme: "The Loyalty Sweet Spot, Shaping the Future of Travel Loyalty Where Value Meets Growth."
Loyalty Summit EMEA 2026 is organized by FT EventsKeynote
From Status to Signal.
Traditional loyalty programs reward past transactions, but true everyday habits are built by acting on real-time signals. In this session, Shyam Shah showed how "agentic loyalty" connects transactional data with emotional context, empowering brands to deliver hyper-personalized, human-centric experiences at infinite scale.
Agenda
On the agenda
- June 48:30 a.m.
Welcome remarks
Day 2 welcome
Shyam Shah, co-hosting with Tommy Danielsen, Founder of Loyalty Summit, and David Feldman, Global Chair of Loyalty Summit
- June 410:10 a.m.
Keynote
From Status to Signal: How Agentic Loyalty Turns Transactions and Emotion into Everyday Habit
Shyam Shah, Co-founder and Chief Executive
Times from FT Events' published program.
The team
On stage

Shyam Shah
Co-founder and Chief Executive
Keynote, Day 2
The event
What Loyalty Summit EMEA 2026 covers
Two days of evidence-led keynotes, case-driven panels and hands-on sessions where travel and EMEA loyalty leaders explore the Loyalty Sweet Spot, where member value meets sustainable commercial growth.
- Travel loyalty
- Loyalty strategy
- Customer experience
Calendar
More events
Chicago, October 2026
An invitation to Chicago, and a place in the room.
Find the team at the booth across both days and join our fireside chat on the GRAVTY® Agentic Universe on October 8.
Vancouver, November 2026
An invitation to Vancouver, and a place in the room.
Find the team at the booth across all three days, join the workshop on the Agentic AI engineered into GRAVTY®, and see what GRAVTY® does for airline loyalty.




