Loyalty is becoming a financial powerhouse.
The world’s top 20 airline FFPs are valued more than the airlines themselves.
Run it like a business.
Loyalty & Awards 2026 · Vancouver · November 16 to 18
Meet us at the Premier Global Conference of Travel Loyalty Experts.Loyalty & Awards 2026
Come see why leading global brands in travel and hospitality are choosing GRAVTY® to transform their loyalty programs into an Enterprise Growth Engine.The global meeting of travel loyalty experts, organized by Global Flight. Around 240 attendees from more than 100 brands across airlines, hotels, rental cars, banks, booking platforms and cruise lines, including representatives of the three major airline alliances. The 2.5-day program closes with the annual gala dinner and Golden Loyalty Awards ceremony.
Official site: loyalty-and-awards.com
Strong PerformerForrester Wave™ · Q4 2025
Star PerformerEverest PEAK Matrix® · 2025
3x Golden LoyaltyAwards 2021 · 2022 · 2023
Sponsor · Loyalty & Awards 2026
Vancouver, Canada.
November 16 to 18, 2026
The room brings together around 240 travel loyalty professionals from more than 100 brands across airlines, hotels, rental cars, banks, booking platforms and cruise lines.
Loyalty & Awards 2026 is organized by Global FlightBooth
Three days at the booth.
Meet the team behind the industry's most advanced award-winning loyalty technology, built for the world's leading airline and hospitality brands.
Workshop
A working session on the six moves.
Acquire, Activate, Individualize, Monetize, Retain and Optimize, the six moves a program makes, and the Agentic AI engineered into GRAVTY® that runs them.
Dinner
Private Dinner
Come meet our clients, exchange ideas and learn how they are leveraging GRAVTY® to transform their loyalty programs into an enterprise growth engine.
Request an invite
Agenda
On the agenda
- November 16 to 18
Booth
Three days at the booth.
- November 1811:35 a.m.
Deep-Dive Workshop
A working session on the six moves.
Loyalty Juggernaut
- By invitation
Dinner
Private Dinner
The workshop's time is from Global Flight's published 2026 agenda.
Venue
Pan Pacific Vancouver
300-999 Canada Place, Vancouver, BC V6C 3B5
Why now
Loyalty programs have become too valuable to run on yesterday’s technology.
The loyalty operating model has changed. The technology underneath it must change with it.
Members expect individualization.
Marketing is for segments. Loyalty is for individuals, because loyalty is emotional.
Deliver 1-1 personalized experiences at scale.
Partner ecosystems demand a seat at the table.
Build, nurture, and rapidly scale an empowered partner ecosystem.
Maximize value for the customers, partners, and the program.
The future of loyalty is agentic.
AI lifts productivity and operational efficiency, prevents fraud and revenue leakage, and deepens member retention and engagement.
Bring the agentic advantage to your program.
Loyalty is a balance sheet asset.
Most brands still manage it like a marketing experiment.
Manage loyalty like a foundational growth infrastructure.
The real risk is inaction. It compounds daily.
WestJet has been on a multi-year journey to completely re-architect WestJet Rewards, from a flight-centric program to a full points-and-status ecosystem with milestone awards, a modern eStore, and a much broader partner network. GRAVTY® is the platform driving this vast transformation while enabling seamless experiences for our passengers. We are proud of our partnership with Loyalty Juggernaut and congratulate the team on their strong placement in the Wave.
Setting the gold standard in loyalty
What great loyalty programs look like.
Six outcomes. One continuous growth loop.
Acquire.
Turn travelers into known, engaged members.
Activate.
Move members rapidly from enrollment to first earn, first redemption and habitual engagement.
Individualize.
Make every offer, benefit, reward and interaction relevant to the individual member.
Monetize.
Grow co-brand, ancillary, partner and loyalty-driven revenue.
Retain.
Identify disengagement and churn risk and intervene intelligently.
Optimize.
Continuously improve program economics, liability, partner performance and member value.
Our vision has always been to make our loyalty programme as relevant and valuable as possible for our Norwegian Reward members. By modernising our technology platform, we are taking an important step towards providing an even better and more flexible offering. This strengthens the connection between travel and everyday rewards, and gives us the flexibility needed to continue developing the experience with new benefits for the years to come.
How we make it real
From loyalty platform to intelligent loyalty operation.
GRAVTY® brings six agentic systems into one airline loyalty operation.
- SenseSignals arrive from every channel, live
- ReasonThe cause is separated from the noise
- RecommendA move is proposed with its economics
- ActThe move executes inside policy
- LearnThe result feeds the next decision
GRAVTY® Agentic Systems
Six agentic systems. One operation.
The future of loyalty technology tells you what will happen, tells you what to do, then helps do it.
Imagine knowing…
Which high-value members are showing the first signs of disengagement?
Which members should receive a status accelerator instead of bonus miles?
Which partner categories would create the greatest incremental engagement?
Which offers are producing incremental behavior versus subsidizing existing behavior?
Which members are most likely to respond to an upgrade, ancillary or partner offer now?
Where are program economics deteriorating before the change reaches quarterly reporting?
Now imagine the program answering those questions continuously and acting on them.
Why GRAVTY®
Built for the way an airline loyalty business actually runs.
Seven areas of the airline loyalty business, each with the asset that answers it.
Frequent Flyer Program Management
Manage your program with any model, any structure, at any scale.
- Miles, currencies, tiers and status qualification
- Benefits, expiration and family accounts
- Corporate accounts, subscription memberships and promotions
Airline & Alliance Management
Power reciprocal rewards, statuses and benefits across global airline networks.
- Marketing and operating carrier, codeshares and interline
- Alliances and retro claims
- Fare classes and accrual rules
Partner Ecosystem
Build profitable partnerships that extend loyalty into members’ everyday lives.
- Co-brand cards, hotels, retail and lifestyle partners
- Small and medium businesses
- Prospecting, onboarding, intelligence, invoicing and settlement
Personalization & Engagement
Individualize every interaction to deepen emotional engagement and maximize value.
- One-to-one offers and next-best-action
- Challenges, gamification, sweepstakes and raffles
- Real-time experiences
Rewards & Commerce
Transform loyalty currency into seamless commerce, limitless choice and new revenue.
- Miles plus cash redemption
- Award catalog and partner inventory
- Ancillary opportunities
Program Economics & Intelligence
Run loyalty as a governed asset with financial clarity, control and confidence.
- Liability and breakage
- Member and partner economics
- Program KPIs and predictive intelligence
Financial Planning, Analysis and Accounting
Predict performance with scenario planning and IFRS-compliant accounting.
- Scenario planning and what-if analysis
- IFRS-compliant balance sheet
- IFRS-compliant P&L statements
At Riyadh Air, we are committed to setting a new standard in customer experience. Loyalty Juggernaut's cutting-edge GRAVTY® platform allows us to create a digital-first loyalty program that matches the ambition, innovation, and scale of Riyadh Air. Together, we are shaping the future of travel loyalty.
Architecture, scale and trust
Built for the complexity airlines cannot compromise on.
Airline loyalty sits in the middle of an estate that can span decades of technology. Every integration must absorb that complexity without passing it to the member.
Built across generations
Connect systems created from the 1990s through today.
Designed for adaptability
Integrate systems that evolve independently in their own operational environments.
Seamless at the point of experience
Keep the member journey intact across every earn, redemption and service interaction.
- Requests an hour
- 100M+
- Transactions a second
- 30,000+
- Response times
- <50ms
- Architecture
- Serverless
Real-time. Cloud-native. API-first. Proven at airline scale.
GRAVTY®
Reservation and departure
G-PSSConnect · G-ResConnect
- PSS
- CRS
- DCS
- Legacy mainframe
Back office
G-FinConnect · G-PoSConnect · G-IDConnect
- ERP and finance
- Payments
- Point of sale
- Supply chain
- Identity provider
Marketing and data
G-CDPConnect · G-MarketingConnect · G-DataConnect
- CRM and CDP
- Marketing platforms
- Data warehouse
Member channels
G-WebConnect · G-MobileConnect · G-SocialConnect · G-WiFiConnect
- Airline.com
- Mobile app
- E-commerce
- Social media
- Wi-Fi
- Airport
- Contact center
- Concierge app
- Award catalog
Ecosystem channels
G-PartnerConnect · G-PMSConnect · G-WalletConnect
- Merchant and partner apps
- Partner locations
- Small and medium merchants
- Hotel and partner PMS
- Gift cards
- Co-brand
- Corporate members
Security and resilience
- SOC 1
Service organization control - SOC 2
Service organization control - SOC 3
Service organization control - ISO 27001
Certified by BSI - ISO 27018
Certified by BSI - ISO 22301
Certified by BSI - ISO 42001
Responsible AI management · BSI - GDPR
Certified by TrustArc
The launch of Spenn required a platform capable of supporting complex ecosystem dynamics, high transaction volumes, real-time interoperability, and rapid partner onboarding. GRAVTY® provided the architectural flexibility, scalability, and modern capabilities necessary to bring our vision to life and support our future growth ambitions.
Migration · GRAVTY® Ascend
Your loyalty platform shouldn’t take years to replace.
GRAVTY® Ascend turns migration from a leap of faith into a controlled, observable transition.
Discover
Partner surface, rule set and data model mapped against the live program
Configure
Adapters connect. Rules are configured in the platform
Validate in parallel
Both systems hold member state. Every transaction is written to each
Reconcile
Read traffic moves to GRAVTY® under live load. The old system stays warm
Cut over
The old system is switched off once the numbers reconcile
99.999%
Reconciled
Member balances are held in parallel and reconciled before cutover. The program keeps running while the new platform proves it is ready.
Spenn was created to challenge traditional loyalty models and give customers greater flexibility, simplicity, and value across the brands they engage with every day. Launching on GRAVTY® gives us a highly scalable technology foundation that enables us to accelerate innovation, expand our ecosystem, and create richer experiences for participating brands' customers.
Customer proof
Airline leaders building what comes next.
GRAVTY® powers ambitious loyalty programs at WestJet, Strawberry Hotels, GHA DISCOVERY, Emirates, Riyadh Air, Norwegian, Viva Aerobus, Vietjet, and more.
Airline · UAE
The world's first airline everyday rewards program, turning daily spending into miles, and miles into deeper loyalty
GRAVTY® powers Emirates Skywards Everyday, the lifestyle rewards program that redefines airline loyalty beyond flights. Members earn and redeem Skywards Miles on everyday spending across 400+ partners and 2,000+ outlets, turning daily transactions into meaningful loyalty moments while driving greater mindshare, engagement, and brand affinity.
- Active
Members - 66%
- Avg Transactions / Month
- 12.7
- Reduction in Partner Onboarding Time
- 80%
Hospitality · Multi-brand ecosystem
The world's largest independent hospitality alliance grew total revenue by 146% and direct bookings by 29%
GRAVTY® powers GHA DISCOVERY, uniting 40+ hotel brands and 1,000+ properties across 100+ countries. Real-time earning and redemption of Discovery Dollars turned a guest perk into a direct revenue driver.
- Growth in Total Revenue
- 146%
- Growth in Direct Bookings
- 29%
- Brands on One Shared Currency
- 45
Airline · Canada
Canada's second-largest airline re-architected its whole program without closing it.
WestJet moved WestJet Rewards off Siebel and onto GRAVTY®, going from a flight-centric program to a points-and-status ecosystem with milestone awards, a modern eStore and a far broader partner network. Members kept earning throughout.
- Travelers served
- 10M+
- Destinations
- 100+
- Member data reconciled
- 99.999%
Airline · Saudi Arabia
A new national carrier launched with loyalty live on day one.
Riyadh Air built its program on GRAVTY® before it flew, so enrollment, earning, tiers and partner accrual were running from the first ticket sold rather than arriving in a later phase.
- Members enrolled
- 1M
- From launch
- 12 months
- Loyalty live at launch
- Day one
Airline ecosystem · Nordics
Three of the Nordics' largest programs went live on one platform, sharing one currency.
Norwegian Reward, Strawberry and Spenn launched together on GRAVTY® on 3 June 2026, standing up a shared points ecosystem across an airline, a hotel group and a retail network.
- Programs, one platform
- 3
- Founding partner brands
- 6
- Nordic partner turnover
- $20B+
The comparison
Built for airlines that have outgrown legacy loyalty technology.
| Before | With GRAVTY® | |
|---|---|---|
| 01Launch a new loyalty campaign |   |  |
| 02Onboard a new partner |  |  |
| 03Change the program construct |  |  |
| 04Detect fraud, revenue leaks and operational issues | |  |
| 05Add a third-party integration | | |
| 06Create a new audience | | |
| 07Configure business rules | | |
| 08Build new reports |  | |
Our ambition is to create one of the most engaging loyalty propositions in Europe. The GRAVTY® platform gives us the flexibility to design tailored experiences, understand our members better, and respond promptly to their needs. It's about making loyalty simple, transparent, and truly rewarding.
Questions
Airline loyalty platform questions.
What makes GRAVTY® an airline loyalty platform?
GRAVTY® brings frequent flyer program management, airline and alliance logic, partner ecosystems, personalization, rewards, loyalty economics and financial governance into one operation.
Can GRAVTY® replace a legacy airline loyalty platform?
Yes. GRAVTY® Ascend provides a controlled migration path through discovery, configuration, parallel validation, reconciliation and cutover while the existing program continues to run.
How does GRAVTY® integrate with airline systems?
Open APIs connect GRAVTY® with PSS, CRS, DCS, point-of-sale, CRM/CDP, marketing, finance, identity, data and member and partner channels.
How does Agentic AI support airline loyalty?
Six connected systems sense, reason, recommend, act and learn across program intelligence, personalization, growth, commerce, trust and operational productivity.
Can airline partners operate directly in GRAVTY®?
GRAVTY® supports the partner lifecycle from prospecting and onboarding through offer creation, intelligence, invoicing and settlement.
How does GRAVTY® support loyalty economics?
GRAVTY® supports liability, breakage, member and partner economics, program KPIs, scenario planning and IFRS-compliant financial reporting.
Strawberry has consistently focused on creating exceptional guest experiences and building deeper relationships with our members. With GRAVTY® powering our loyalty operations, we are well positioned to expand the possibilities of Spenn and deliver greater value, flexibility, and personalization to our guests across the Nordic region.
Vancouver, November 2026
An invitation to Vancouver, and a place in the room.
Turn loyalty into an enterprise growth engine.
Book time with the team in VancouverMore valuable members. More productive partners. More personalized experiences. Faster innovation. Better program economics. An intelligent operation that never stops learning.
What comes next
What could your loyalty program become?
Turn loyalty into an enterprise growth engine.
Talk to our airline teamMore valuable members. More productive partners. More personalized experiences. Faster innovation. Better program economics. An intelligent operation that never stops learning.