Loyalty Juggernaut publishes this guide and makes GRAVTY, so GRAVTY comes first and is marked as ours. The other nine follow in alphabetical order. Read the GRAVTY entry as a vendor describing its own product, with each figure linked to our own pages. Each other entry draws only on that vendor's own pages, linked in place. We fetched them on October 7, 2026.
How do the 10 loyalty platforms compare?
These ten loyalty management platforms run from Shopify apps to enterprise loyalty program software. The table shows who each one is for and how it runs. The last column names one feature that sets it apart. GRAVTY, ours, comes first, and the other nine follow in alphabetical order. Every cell comes from the vendor's own pages, linked in the entries below.
| Platform | Best for, in the vendor's terms | How it runs | One standout |
|---|---|---|---|
| GRAVTY (ours) | Programs across several brands, countries or partner companies, in airlines, hospitality, telecom, retail and banking | Cloud-native, serverless on AWS, with a 99.99% uptime SLA | 4,500 partners in 9 countries on one Deutsche Telekom program, and 500M+ members in production |
| Antavo | Ecommerce brands starting out, up to brands running complex programs across markets or brands | Cloud-native SaaS on Google Cloud | Clubs let members earn rewards together |
| Capillary | Brands and multi-brand groups that want loyalty, campaigns and analytics in one interface | Cloud-native SaaS | Partner programs let two or more brands split the cost of rewarding the same customer |
| Comarch | Brands launching a new program or replacing a legacy system, in travel, retail, fuel, banking and telecom | Comarch Cloud, your own public cloud, on-premise or hybrid | A standard launch in as little as three months, per Comarch |
| Epsilon | Smaller brands through large programs that span global markets or several sub-brands | Shared, dedicated or advanced hosting | Adds outside data, such as demographics and buying habits, to a brand's own data |
| LoyaltyLion | Ecommerce brands on Shopify, from small stores to Shopify Plus | Shopify app with a headless API | Points earned online can be spent in store |
| Open Loyalty | Enterprises that want an API-first engine with gamification | SaaS on AWS, with a choice of data region | Pricing counts only active members |
| Salesforce Loyalty Management | B2C and B2B programs at companies that run Salesforce | Built into the Salesforce Platform | A tier upgrade can start a journey in Marketing Cloud |
| Talon.One | Brands that run promotions and loyalty from one engine | Cloud, in any cloud region | Loyalty offers update in the cart in real time |
| Yotpo | Ecommerce brands, from a free plan to custom enterprise plans | SaaS, with a Shopify loyalty app | Awards points for reviews collected through Yotpo Reviews |
What is loyalty management software?
Loyalty management software, also called loyalty program software, is the system that runs a loyalty program day to day. It holds each member's profile, balance and tier. It applies the earn and burn rules when a member buys, in the store, online or in the app. It issues rewards and offers, and it reports what the program costs and what it earns.
It also goes by customer loyalty software or loyalty platform software. Salesforce and Talon.One both call it a loyalty management platform. Analysts treat it as a market of its own. Forrester's Wave for Q4 2025 scored 11 loyalty platform vendors on 27 criteria.
The range is wide. At one end sit apps that install on a Shopify store and price by monthly orders. At the other sit platforms that run one program across many brands, countries and partner companies. Each entry below says where the vendor places itself.
Is loyalty management software the same as a CRM?
No. A CRM keeps the record of each customer relationship, from contact details to sales and service history. Loyalty management software keeps the record of the program. It holds each member's balance and tier, and it applies the earn and burn rules to every purchase.
The two work best connected. Salesforce, which sells both, ties its Loyalty Management back to the CRM to give a single view of each member.
One job belongs to the loyalty system alone. Every point a member holds is a reward the company still owes. Finance books it as a liability until the member redeems it or it expires. The points liability accounting guide explains the rules.
The CRM tells the loyalty team who each member is, and the loyalty system tells it what the program owes. Our post on loyalty program management sets out who reviews those numbers, and how often.
What does each loyalty management platform offer?
GRAVTY (ours)
Who it fits. GRAVTY is Loyalty Juggernaut's platform for programs that span many brands, many countries or a network of partner firms. Deutsche Telekom runs Magenta Moments on it: one program with 4,500 partners in 9 countries. Partner sign-up, settlement and revenue share are built into the platform.
Proof in production. Emirates runs Skywards Everyday on GRAVTY. WestJet moved WestJet Rewards onto it from Siebel without closing the program, and its year-end rollover now takes 28 hours, down from 10 days on Siebel. Riyadh Air launched with its program live on day one. In August 2026, Riyadh Air expected its Sfeer program to pass one million members less than a year after launch.
Where it runs. GRAVTY is cloud native and runs on AWS serverless tools, Lambda and DynamoDB. It holds 500M+ members in production under a 99.99% uptime SLA. Average API latency is under 50 ms. It has 150+ systems integrated, including point of sale, CRM and ERP systems.
What it does. Visual Rules is a patented no-code rules engine. Loyalty managers use its drag-and-drop editor to build earn, tier and partner rules themselves. AI-Trust flags unusual earn and burn as it happens. AI-Scan turns store receipts into instant rewards.
Agentic AI Compass came out in October 2025. Its AI agents work like a team of expert analysts. They study program results, member sentiment, odd activity and offer tests. They try each idea in a simulation before it runs, and each answer can be traced and checked.
Antavo
Who it fits. Antavo sells three plans. Start is for ecommerce brands that want something quick and simple. Enterprise supports complex programs across markets, channels or brands. Its industry pages cover retail, shopping malls, food and beverage, fashion, CPG and ecommerce.
Where it runs. Antavo is cloud native and runs on Google Cloud Platform. Member data stays in the cloud and is never stored on premises.
What it does. Antavo calls itself an AI loyalty and incentives platform. It is built API-first, with no-code workflows. Its loyalty platform runs one or more custom currencies. Tiers can be based on spend or points, or set by invite. Clubs let members earn rewards together. Receipt scans and Apple and Google Wallet cards take the program past the till.
Capillary
Who it fits. Brands that want loyalty, campaigns, customer data and analytics in one interface. Capillary's Loyalty+ also suits groups with several brands. Each brand runs its own program while the group keeps one customer profile. The same feature builds multi-country programs.
Where it runs. Capillary calls itself an AI-powered, cloud-native SaaS platform. It covers loyalty, marketing and customer data. All its tools, Loyalty+ among them, sit in one interface called InTouch.
What it does. Loyalty+ moves members up or down tiers on visit frequency, and paid enrollment lets members buy a tier. It awards bonus points by card type or issuing bank. Partner programs let two or more brands split the cost of rewarding the same customer. aiRA, its AI assistant, works across the platform.
Comarch
Who it fits. Comarch aims its Loyalty Marketing Platform at brands that are building a new program or replacing an old one. Its industry pages include airports, banks, fuel, grocery, insurance, retail, telecom and travel.
Where it runs. Comarch offers three routes. Comarch Cloud is a managed SaaS service hosted in 16 data centers. Buyers can also run it on their own public cloud, such as Azure, AWS or GCP. Firms with strict regulatory or infrastructure rules can install it on-premise or as a hybrid.
What it does. One Comarch platform runs many brands, countries and currencies. Its AI models predict churn and the value of each customer. They also pick the next best offer. Comarch also lists loyalty fraud detection. Comarch says a standard launch takes as little as three months.
Epsilon
Who it fits. Epsilon Loyalty comes in three support levels. The first suits smaller brands launching a traditional program. The top level targets large programs that span global markets or several sub-brands. Its loyalty use-case page cites results for dining, retail and financial brands.
Where it runs. Hosting follows the support level. The first level uses shared hosting and self-serve admin. The second adds dedicated hosting and help with setup. The top level adds advanced hosting, with features set to the client's spec. Epsilon's interface comes in seven languages, and it hosts data in five countries.
What it does. Epsilon adds outside data, such as demographics and buying habits, to a brand's own data. A real-time decision engine then picks offers and rewards for each member. The platform runs A/B tests and holdout groups. Epsilon's own team helps design programs. Loyalty sits inside Epsilon PeopleCloud, its wider marketing platform.
LoyaltyLion
Who it fits. Ecommerce brands on Shopify. LoyaltyLion says more than 10,000 online brands run points, referrals and VIP tiers through its link to Shopify. Its enterprise offer is for larger brands on Shopify Plus.
Where it runs. LoyaltyLion links straight to Shopify, Shopify Plus and Shopify POS. It is a Certified Shopify Plus Technology Partner. A headless API lets teams build their own loyalty screens in an app, a storefront or a POS. Pricing follows the store's monthly orders.
What it does. Points earned online can be spent in store, and rewards apply at checkout. Loyalty Pass puts the program in Apple Wallet or Google Wallet. Larger brands get cross-store rewards and localization in 130+ languages. Fraud controls include pending periods and limits per transaction.
Open Loyalty
Who it fits. Open Loyalty calls itself an API-first loyalty engine for enterprises that run programs at scale. Its industry pages cover retail, ecommerce, QSR, sport, finance, insurance and CPG brands.
Where it runs. Open Loyalty is sold as SaaS, and buyers can keep data in Europe, APAC or North America. It is hosted on AWS with regional data centers. Each client runs on its own database instance.
What it does. The engine is headless. The brand builds the screens members see, and Open Loyalty runs the logic. It ships 50+ ready-made loyalty and game mechanics, from tiers and points wallets to badges and leaderboards. Pricing counts only active members.
Salesforce Loyalty Management
Who it fits. Companies that run sales, service or marketing on Salesforce and want loyalty in the same system. Salesforce supports both B2C and B2B programs, including channel rewards and volume rebates across brands and partners.
Where it runs. Loyalty Management is built into the Salesforce Platform. Each program ties back to the CRM for a single view of each member. Teams that use Data 360 can join loyalty data with behavioral and transactional signals. Salesforce offers a free trial.
What it does. Point-and-click tools set up points, tiers, rewards, clubs and redemption rules. Teams can onboard partners, run joint promotions and share currencies. A tier upgrade or other loyalty event can start a journey in Marketing Cloud. Agentforce suggests next-best offers.
Talon.One
Who it fits. Brands that want promotions and loyalty in one engine. Talon.One sells its loyalty product to brands in retail, ecommerce, QSR, travel, hospitality, finance and grocery. Adyen completed its purchase of Talon.One in July 2026.
Where it runs. Talon.One calls its platform API-first. It says it can deploy in any cloud region, with 3x redundancy and standby fallback databases. It connects to POS systems such as Oracle Retail Xstore and NewStore, and to engagement tools such as Braze.
What it does. The platform supports points, tiers, paid memberships, games and multi-partner programs. It supports setups that span markets, brands and currencies. Loyalty offers update in the cart in real time. In store, offers run through the POS or receipt scans.
Yotpo
Who it fits. Ecommerce brands. Yotpo sells loyalty and reviews tools to online brands, plus an AI visibility product. Its plans run from a free loyalty plan to custom enterprise plans for several markets and brands.
Where it runs. Yotpo is SaaS and lists a Shopify loyalty app among its products. Loyalty pricing scales with monthly order volume, and paid tiers start at $199 a month. Yotpo's team moves program data and balances over from a previous platform.
What it does. Yotpo Loyalty runs points, VIP tiers and referrals. Members can save tiers and balances to Apple Wallet or Google Pay. It connects to ecommerce platforms, POS systems and marketing tools. It also awards points for reviews collected through Yotpo Reviews.
Which deployment model fits your program?
Deployment decides where member data lives, who runs upgrades and how the platform copes at peak. All ten platforms here offer a version the vendor hosts. That is cloud loyalty software: the vendor runs the servers, and the brand runs the program. Beyond that, the vendors above use four models.
- Vendor-run SaaS. The vendor hosts the service and upgrades it for every client at once. Open Loyalty, for example, pushes updates to all cloud customers automatically. Ask how each client's data is kept apart. Open Loyalty gives each client its own database instance.
- Dedicated hosting. The vendor runs one client's program on its own servers. Epsilon lists it in its middle support level.
- Your own cloud or on-premise. Comarch installs on the buyer's public cloud, on-premise or as a hybrid. This suits firms whose regulators or IT policy keep data in house.
- Headless or API-first. The platform runs the loyalty logic and the brand builds every screen. Open Loyalty and Talon.One work this way, and LoyaltyLion offers a headless API. It needs developers on the brand side.
How should you evaluate loyalty software in a demo?
A demo shows what the vendor has rehearsed. Bring your own program and ask the vendor to run it live. The first five rows carry the most risk for a large program, so ask them first. For the deeper enterprise script, with scale, settlement and finance controls, use the enterprise loyalty software checklist.
| Criterion | Why it matters | What to ask in a demo |
|---|---|---|
| Partners and settlement | A partner stays in a program that pays it on time and lets it check every point it issues or honors. | Show a live program with hundreds of partners. How does each partner settle, and how often? |
| Brands and countries | A second brand or country often arrives after launch, and the member record has to span both. | Name a live program that runs one currency across several countries. Then add a second brand with its own tiers to our test program. |
| Uptime in the contract | An outage during a promotion or a holiday peak costs members and partner revenue at once. | What uptime SLA goes into our contract? How many members run on the platform today, and what is average API latency? |
| Migration track record | Replacing a live platform is the riskiest step in the project, and members notice every lost balance. | Name a program you moved off another platform while it stayed open. When did it go live? How long did the cutover take, and how did balances reconcile? |
| Who changes the rules | A change that waits for a developer misses the campaign window. | Have a marketer build, test and schedule a partner bonus rule while we watch. |
| Program model | The software has to run the rules you have today and the ones on next year's plan. | Configure our tiers and one partner earn rule live, with no code. |
| Channels | A member who earns in store and online expects to see one balance. | Post a store sale and an online order for one member. Show one balance. |
| Integrations | Each missing connector becomes custom code your team maintains. | Which of our POS, ecommerce, CRM and email systems connect out of the box? How many integrations run in production today? |
| Hosting and data location | Data law and IT policy decide where member records can live. | Where will our member data sit? Can we pick the region, or a dedicated environment? |
| AI and analytics | AI suggestions move offers and budgets, so a person needs to see the reasoning. | Show an AI recommendation, the data behind it and who approves it. |
| Pricing model | Some vendors price by orders, and some by active members or modules. Each model grows at its own rate. | What does year three cost at double our members? What triggers a plan change? |
| Launch services | Someone has to design the program, build integrations and move members across. | Who does each task, and how long did your last launch of our size take? |
| Leaving | Every contract ends, and the member history belongs to the brand. | How do we export all member, balance and transaction data? In what format? |
How do you choose loyalty software by company size and industry?
Start with the size and shape of the program, then check the vendor's industry record. Replacing a live platform adds a migration, which our loyalty platform migration guide covers.
By company size
Large and multi-brand enterprises. Groups with several brands, countries or partner companies need enterprise loyalty management software. It has to hold one member record across them all. It also needs partner settlement and reports that finance can audit. Most platforms here state multi-brand support, so ask each one for a live reference at your scale and to run your own brand structure live. GRAVTY's reference is Deutsche Telekom: one program, 4,500 partners and 9 countries. The enterprise loyalty software guide covers what makes a platform enterprise-grade.
Growing brands. Brands that outgrow a basic app want more mechanics without a rebuild. Antavo's Grow plan targets that step. Open Loyalty and Talon.One offer API-first engines that plug into the brand's own stack.
Small and mid-size ecommerce brands. Shopify stores can start with an app that installs from the Shopify App Store and prices by monthly orders. LoyaltyLion and Yotpo both offer free plans and paid tiers from $199 a month.
By industry
Airline, travel and hotel programs. These programs earn points with banks, hotels and stores, then settle what each partner owes. GRAVTY runs Emirates Skywards Everyday, WestJet Rewards and Riyadh Air's program. Riyadh Air expected its Sfeer program to pass one million members less than a year after launch. Comarch lists airports and travel, and Talon.One lists travel and hospitality. Our ecosystem loyalty guide covers how partner programs work.
Telecom and banking. Telcos and banks run large programs with many partners, under strict fraud and data rules. GRAVTY runs Deutsche Telekom's program, with 4,500 partners in 9 countries, and its AI-Trust flags unusual earn and burn as it happens. Comarch lists telecom and banking, and Open Loyalty and Talon.One list finance.
Retail and grocery. Retailers need one balance across stores and ecommerce. They need offers on single items, and proof of purchase from tills they do not run. GRAVTY, Comarch and Talon.One list grocery among their industries. GRAVTY's AI-Scan turns store receipts into rewards, and Antavo, Talon.One and LoyaltyLion also support receipt scans or uploads. The retail loyalty software guide has the full checklist.
Restaurants and QSR. Restaurant programs depend on the POS and ordering stack, and on what each franchisee can change. Talon.One and Open Loyalty list QSR as an industry, and Epsilon cites results for a dining brand. See the restaurant loyalty software guide.
Apps and digital-first programs. When the program lives in a mobile app, the platform has to feed live balances and offers to it. Headless engines suit teams that build their own screens. The loyalty app guide covers where the app should live and what it needs from the platform.
Frequently asked questions
What is the best customer loyalty software?
For a program across several brands, countries or partner companies, the best customer loyalty software is an enterprise platform such as GRAVTY, which Loyalty Juggernaut makes. Deutsche Telekom runs one GRAVTY program with 4,500 partners in 9 countries. Comarch, Open Loyalty and Talon.One also sell to enterprise programs. For a small Shopify store, LoyaltyLion and Yotpo both start free. Ask each vendor to run your own program live in the demo.
How much does loyalty management software cost?
Prices run from free plans for small Shopify stores to custom quotes for large programs. LoyaltyLion and Yotpo start free, with paid plans from $199 a month. LoyaltyLion's Classic plan covers 500 orders a month, and Yotpo's price also scales with monthly orders. Open Loyalty charges only for active members. Comarch and Antavo quote each program, and Comarch prices by modules, member volume and integration work.
What is the best loyalty program software for a small business?
For a small online store, the best loyalty program software is usually an app with a free plan that installs on the store platform. LoyaltyLion and Yotpo both start free on Shopify. Paid plans for both start at $199 a month and rise with monthly orders. Move up to a larger platform when you add stores, brands or partners.
Are CRM and loyalty the same?
No. A CRM tracks customer relationships and sales, and loyalty software runs the program's points, tiers and rewards. Salesforce, which sells both, draws the same line. Its Loyalty Management ties back to the CRM to give a single view of each member.
Which is the best loyalty program?
The best loyalty program depends on the industry. In our 2026 guides, Starbucks Rewards comes first in retail, Emirates Skywards first for airlines and Marriott Bonvoy first for hotels. Starbucks ties earning, payment and ordering into one app. Emirates members earn miles on the things they buy each day, between trips. Bonvoy runs one currency and one status ladder across Marriott's hotel brands. Skywards runs on GRAVTY, which we make.
What are the top 10 loyalty programs?
Ten programs open Loyalty Juggernaut's 2026 guides to airline, hotel and retail loyalty. The airline guide starts with Emirates Skywards, Qantas Frequent Flyer, Aeroplan and AAdvantage. The hotel guide starts with Marriott Bonvoy, Hilton Honors and World of Hyatt. The retail guide starts with Starbucks Rewards, Sephora Beauty Insider and Ulta Beauty Rewards. Each guide judges programs on how members earn and how the tiers are built.
How long does it take to implement a loyalty platform?
A focused program can go live in weeks, and a multi-market program takes longer. Antavo says some customers went live in six weeks. Comarch says a standard implementation takes as little as three months, and longer with complex integrations. Moving members off an old platform adds time.
What is cloud loyalty software?
Cloud loyalty software is a loyalty platform that the vendor hosts, runs and upgrades as a service. The brand sets up its program and connects its systems through APIs. Every platform in this guide offers a vendor-hosted version.
Why does Loyalty Juggernaut list its own platform?
GRAVTY comes first and is marked as ours because we make it, and it competes in this category. Its entry uses our own figures, linked to our pages. Each other entry uses only that vendor's own pages, linked in place.