Can one loyalty program run across multiple countries and operating companies?
Yes, and it is the reference case: Deutsche Telekom runs one program on GRAVTY® with 4,000 partners across 9 countries. The platform manages multi-brand, multi-country, and multi-currency structures with local teams empowered per market, so each country keeps commercial control while every member sits in one graph.
How do thousands of partners get onboarded and settled?
Partner onboarding, earn-burn-exchange, settlement, reconciliation, and revenue share are platform primitives. Partners manage their own campaigns, see private performance dashboards, and settle through integrated invoice management. That machinery is why one Deutsche Telekom program sustains 4,000 partners, with partner locations up from 1,000 to 25,000 in three years.
Does the platform hold up at telecom scale?
GRAVTY® processes 30,000+ transactions per second at peak, serves 120M+ API requests per hour at sub-50ms average latency, and holds 99.99% uptime per an AWS case study. The serverless architecture scales automatically across availability zones, so a promotion spike is absorbed, not scheduled.
How does member data stay compliant across European markets?
Region-pinned data plane, global control plane. Member records originate and stay in their resident geography, declared per program, with GDPR handled at the platform layer rather than reimplemented per release. The platform is SOC 2 Type II and ISO 27001:2013 certified.
Can marketing change program rules without a BSS release?
Yes. The patented Visual Rules engine is a drag-and-drop editor used by loyalty managers, not engineers. Earn multipliers, partner windows, and tier logic are authored, simulated, and deployed without an IT ticket, with versioning and one-click rollback. Rule changes stop queuing behind the release train.
How is voucher and points fraud handled?
AI-Trust proactively detects anomalies and fraud with real-time analytics, and machine-learning anomaly models safeguard data and transactions. Detection runs in real time while campaigns are live, so abuse surfaces as it happens instead of in the month-end report, and commercial integrity holds at program scale.
Does GRAVTY® integrate with our BSS and CRM?
Through an API-first architecture with 100+ live integrations in production. POS, CRM, ERP, and existing systems connect through standard integration patterns, and every channel reads the same real-time member graph, so the app, the store, and the contact centre stop disagreeing about the same customer.
