- Dates
- September 22-24, 2026
- Location
- New York, United States
- Official site
- live.skift.com
Skift Global Forum is the travel industry's executive conference, hosted by Skift at the Javits Center in New York. It brings chief executives and senior leaders from airlines, hotels, booking platforms and destinations onstage for interviews on where travel is heading. Loyalty sits inside the broader commercial conversation, with leaders discussing direct booking, membership and how recognition shapes traveler relationships. The 2026 program frames travel's shifting operating model. The format favors onstage discussion over exhibition, keeping the room focused on strategy from the people running the largest travel brands.
Why go
For a travel loyalty leader, the Forum is a concentrated read on how the CEOs above them think about direct relationships and membership, useful context for where a program should head.
Travel loyalty · Travel partnerships · Customer experience · Loyalty strategy
