At a glance
NRF 2027: Retail's Big Show runs January 10–12, 2027 in New York, United States.
The event
What NRF 2027: Retail's Big Show covers
Retail's Big Show is the National Retail Federation's annual flagship, held each January at the Javits Center in New York. It is the retail industry's largest gathering, drawing merchants, technology providers and agencies from around the world. Loyalty and CX leaders come for the customer engagement track, where retailers present how they run membership, personalization and retention alongside the broader agenda on stores, supply chain and artificial intelligence. The exhibition floor covers the full retail technology landscape, including the platforms behind loyalty programs and customer data.
Why go
For a retail loyalty leader, the Big Show is the widest annual view of how peers are pairing membership and personalization with the rest of their technology roadmap.
- Retail loyalty
- Loyalty technology
- Customer experience
- Loyalty strategy
Calendar
More events
Chicago, October 2026
An invitation to Chicago, and a place in the room.
Find the team at the booth across both days and join our fireside chat on the GRAVTY® Agentic Universe on October 8.
Vancouver, November 2026
An invitation to Vancouver, and a place in the room.
Find the team at the booth across all three days, join the workshop on the Agentic AI engineered into GRAVTY®, and see what GRAVTY® does for airline loyalty.