- Dates
- March 16-18, 2027
- Location
- Berlin, Germany
- Official site
- itb.com
ITB Berlin is one of the travel industry's largest trade shows, organized by Messe Berlin at the Berlin Exhibition Grounds. It brings destinations, tour operators, airlines, hotels and travel technology companies together each March, paired with the ITB Convention program of industry sessions. For loyalty and CX leaders, ITB is a distribution and partnership event rather than a loyalty conference, valuable for understanding the supplier landscape and sourcing partners across regions. The show draws exhibitors from over 160 countries, spanning the full breadth of the global travel trade.
Why go
For a travel loyalty team with European or global partner ambitions, ITB is the annual meeting point where destination and supplier partnerships get sourced face to face.
Travel partnerships · Travel loyalty · Loyalty strategy · Customer experience
