- Dates
- June 7-9, 2027
- Location
- Denver, United States
- Official site
- gartner.com
The Gartner Marketing Symposium/Xpo is Gartner's annual conference for chief marketing officers and their teams, held in the Denver area at the Gaylord Rockies Resort. The 2027 program covers marketing strategy, customer data, personalization and the operating model behind growth, grounded in Gartner's research. Loyalty and CX leaders attend for the customer engagement and data tracks, where retention, personalization and measurement are treated as core marketing disciplines. Sessions pair analyst-led frameworks with practitioner case studies, drawing senior marketing leaders across industries who own the customer relationship and its supporting technology.
Why go
For a loyalty leader who reports into marketing, the Symposium frames retention and personalization in the CMO's language and metrics, useful for building the internal case.
Customer experience · Loyalty strategy · Loyalty technology · Marketing strategy
