eTail West 2027

eTail West, now branded eTail Palm Springs, is Worldwide Business Research's ecommerce and omnichannel retail conference, held at the JW Marriott in Palm Desert, California. The event is built for senior digital and ecommerce leaders and runs heavily on acquisition, conversion, retention and omnichannel growth. Loyalty and CX leaders attend for the retention and customer strategy sessions, where retailers walk through membership, personalization and lifecycle marketing. The format mixes keynotes, roundtables and workshops, drawing ecommerce, marketing and customer experience executives from established retailers and direct-to-consumer brands.

Why go

For a retention-focused retail leader, eTail's customer sessions go deep on membership and lifecycle tactics from operators running them at scale.