Loyalty in Action The boldest loyalty moves
The boldest loyalty moves
and how to build them.
Every week we break down one brand doing something genuinely new in loyalty, the behavioral reason it works, and exactly how you would configure it in GRAVTY®.
This week
Loyalty in Action · RetailDavid's Bridal
Retail
David's Bridal makes the whole wedding party earn for the bride
The bride becomes the head of a shared account. Points from everyone shopping for her wedding pool into her balance, redeemable toward the honeymoon.
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