What does a social identity and messaging channel integration do for a loyalty program?
A social integration meets members on channels they already use. Depending on the platform, that means signing in with a social identity, linking that identity to the loyalty account, or interacting with the program in the messaging channel itself.
Identity linking lowers the barrier to enrollment and login; channel presence gives members self-service access to balances and offers without installing another app.
What does the WhatsApp connector cover?
In the GRAVTY® integration catalog, the WhatsApp connector is listed under Social with this scope:
Connector scope
Enables self-service branded member channel for balance checks, offers, and interaction.
Connector scope is defined per deployment. The integrations page lists the full catalog, and the GRAVTY® docs cover the platform APIs that integrations are built on.
