What does a customer data platform integration do for a loyalty program?
A CDP integration synchronizes loyalty profiles and transaction data with the customer data platform, so the unified customer view includes program behavior.
Segments and personalization built in the CDP then reflect loyalty state: tier, points activity, and redemption history become inputs to every downstream activation.
What does the Tealium connector cover?
In the GRAVTY® integration catalog, the Tealium connector is listed under CDP. The system it connects:
Connector scope
Customer data platform and tag management from Tealium.
Connector scope is defined per deployment. The integrations page lists the full catalog, and the GRAVTY® docs cover the platform APIs that integrations are built on.
