What does a social identity and messaging channel integration do for a loyalty program?
A social integration meets members on channels they already use. Depending on the platform, that means signing in with a social identity, linking that identity to the loyalty account, or interacting with the program in the messaging channel itself.
Identity linking lowers the barrier to enrollment and login; channel presence gives members self-service access to balances and offers without installing another app.
What does the Google connector cover?
In the GRAVTY integration catalog, the Google connector is listed under Social with this scope: Supports Google-based sign up, sign in, and linking to connect Google identity to loyalty profile.
Connector scope is defined per deployment. The integrations page lists the full catalog, and the GRAVTY docs cover the platform APIs that integrations are built on.
