What does a CRM platform integration do for a loyalty program?
A CRM integration synchronizes member profiles between the loyalty platform and the system where sales and account teams work. Profile attributes, tier, and points balance appear on the CRM record; updates made in either system reconcile.
For an enterprise program this closes the gap between loyalty operations and customer-facing teams: an agent or account manager reads the same member state the program engine acts on.
What does the CRIS connector cover?
In the GRAVTY® integration catalog, the CRIS connector is listed under CRM. The system it connects:
Connector scope
Customer Relationship Information System, a loyalty and CRM platform.
Connector scope is defined per deployment. The integrations page lists the full catalog, and the GRAVTY® docs cover the platform APIs that integrations are built on.
