What does a marketing and messaging platform integration do for a loyalty program?
A marketing integration moves loyalty data into the channels where members are reached: email, SMS, push, and in-app. Segments built on points balances, tier changes, and redemption behavior flow to the messaging platform, and delivery events flow back.
The loyalty platform generates the moments worth messaging: an enrollment, a tier upgrade, points about to expire, a reward earned. The connector carries those events to the messaging platform so campaigns fire on member behavior rather than static lists.
What does the CleverTap connector cover?
In the GRAVTY® integration catalog, the CleverTap connector is listed under Marketing. The system it connects:
Connector scope
Customer engagement and retention platform from CleverTap.
Connector scope is defined per deployment. The integrations page lists the full catalog, and the GRAVTY® docs cover the platform APIs that integrations are built on.
