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Lifestyle coalition · Middle East

One of the Middle East’s largest lifestyle loyalty ecosystems drives deeper engagement, higher revenue, and stronger cross-brand behaviors.

GRAVTY® powers SHARE Rewards, Majid Al Futtaim’s integrated loyalty program uniting malls, retail, restaurants, hotels, and leisure across the region. Serving 15M+ members across diversified group companies and external partners, SHARE turns everyday experiences into delightful moments, driving engagement, cross-brand spend, and revenue growth at scale.

Active customers
50%
Increase in cross-brand engagement
35%
Individualized offers per month
4.5M