Lifestyle coalition · Middle East
One of the Middle East’s largest lifestyle loyalty ecosystems drives deeper engagement, higher revenue, and stronger cross-brand behaviors.
GRAVTY® powers SHARE Rewards, Majid Al Futtaim’s integrated loyalty program uniting malls, retail, restaurants, hotels, and leisure across the region. Serving 15M+ members across diversified group companies and external partners, SHARE turns everyday experiences into delightful moments, driving engagement, cross-brand spend, and revenue growth at scale.

- Active customers
- 50%
- Increase in cross-brand engagement
- 35%
- Individualized offers per month
- 4.5M




