Hospitality · Global
The world’s largest independent hospitality alliance grew total revenue by 146% and direct bookings by 29%.
GRAVTY® powers GHA DISCOVERY, uniting 40+ hotel brands and 1,000+ properties across 100+ countries. Real-time earning and redemption of DISCOVERY Dollars turned a guest perk into a direct revenue driver.
- Surge in direct bookings
- 29%
- Spike in D$ redemption
- 55%
- Increase in cross-brand stays
- 15%
