Drive Customer Loyalty and Real Growth
Spark Offers use GRAVTY®'s patented MTO framework to track member-level offer interactions. A no-code interface allows configuration of rules, thresholds, SKU logic, and campaign progress monitoring.
Solution Paper
Spark Offer by GRAVTY®
Unlocking real growth through gamified loyalty. Customers crave experiences, challenges, and feedback, loyalty that feels like a game. Most brands still rely on static points. It’s time to change the game.
Introducing Spark Offer
Tired of static loyalty programs? GRAVTY® is a dynamic platform enabling behaviour-driven campaigns across your ecosystem, no developers needed. Spark Offer rewards actions beyond purchases, letting customers earn Sparks for milestones and climb leaderboards. Patented Member Tracking Offers (MTOs) personalize engagement, apply custom rules, and deliver real-time outcomes for fast, scalable, measurable growth.
Upgrade your loyalty program
Move beyond basic points to a dynamic, gamified experience.
Drive specific customer behaviours
Reward actions that directly impact your business goals.
Gain real-time insights
Track campaign performance and adapt quickly for optimal results.
What Makes Spark Offer Different?
Boost Order Value and Repeat Visits
Spark Offer actively guides customers toward valuable business behaviors like higher order values, repeat visits, and better product mix, instead of passively offering rewards.
Real-Time Performance Tracking
Performance is tracked in real time via GRAVTY® dashboards. You can monitor participation and top performers, and adjust campaigns on the fly.
Engage On Your Terms
Customers have the flexibility to easily join or leave, increasing their chances to earn rewards, unlock benefits, and climb the leaderboard at their own pace.
Turn Business Goals into Playable Wins
Spark Offer gamifies loyalty by turning strategic goals like AOV or product mix into competitive leaderboards where customers unlock increasing rewards.
Industry-Focused Applications
Retail
- Launch spend-based streaks
- Push targeted SKUs with multiplier sparks
- Gamify shopping behaviour with leaderboards
ResultIncreased repeat purchases, higher AOV
Hospitality
- Reward spa, dining, upgrades with sparks
- Introduce monthly streaks or stay challenges
- Use sparks for member privileges and upgrades
- Reward eco-friendly actions (e.g. Green Leaderboard)
- Gamify bookings via seasonal leaderboards
ResultHigher ancillary revenue, boost in off-season occupancy
The Power of Gamified Loyalty
Spend-Based Rewarding
- Earn Sparks per $X spent
- Drive basket size and brand spend concentration
Quantity-Based Targeting
- Award Sparks for buying specific SKUs or combinations
- Ideal for product launches, combos, clearance
Leaderboards & Streaks
- Rank members by total sparks
- Drive repeat behaviour with timed streaks
- Reward top performers with premium benefits
Each rule is tracked via MTOs, configured using GRAVTY®’s Visual Rules engine for easy experimentation and scaling.
Why GRAVTY®?
Future-proof your business
Built to reward not just transactions, but also influences and engagement.
Gain a competitive edge
Create, update, and track offer logic dynamically.
Unlock actionable insights
Every campaign feeds back into your customer strategy.
Trust enterprise-grade security
ISO and SOC II certified, built for security and scale.
Tired of flat loyalty?
It’s time to play.
Unlock behaviour-led growth.