What does a content management system integration do for a loyalty program?
A CMS integration separates program content from program logic. Offers, rewards, banners, and editorial content are authored and managed in the CMS, then rendered across web and mobile surfaces.
The loyalty platform supplies the member context: which segment a member is in, what tier they hold, which offers they qualify for. The CMS decides how that content looks; the loyalty engine decides who sees it.
What does the Sitecore connector cover?
In the GRAVTY integration catalog, the Sitecore connector is listed under Content Management with this scope: Integrated to send promotions data for ordering and personalization based on member parameters.
Connector scope is defined per deployment. The integrations page lists the full catalog, and the GRAVTY docs cover the platform APIs that integrations are built on.
