What does a analytics platform integration do for a loyalty program?
An analytics integration streams engagement events from member-facing surfaces so teams can measure how members move through enrollment, earning, and redemption funnels.
Loyalty context, such as tier or points activity, travels with the events, which lets product and program teams segment behavior by member value instead of treating all traffic the same.
What does the Mixpanel connector cover?
In the GRAVTY integration catalog, the Mixpanel connector is listed under Analytics with this scope: Enable real-time product analytics, tracking user behavior, engagement, and retention across web and mobile.
Connector scope is defined per deployment. The integrations page lists the full catalog, and the GRAVTY docs cover the platform APIs that integrations are built on.
