What does a marketing and messaging platform integration do for a loyalty program?
A marketing integration moves loyalty data into the channels where members are reached: email, SMS, push, and in-app. Segments built on points balances, tier changes, and redemption behavior flow to the messaging platform, and delivery events flow back.
The loyalty platform generates the moments worth messaging: an enrollment, a tier upgrade, points about to expire, a reward earned. The connector carries those events to the messaging platform so campaigns fire on member behavior rather than static lists.
What does the Mailchimp connector cover?
In the GRAVTY integration catalog, the Mailchimp connector is listed under Marketing with this scope: Enables targeted email campaigns based on member points and rewards.
Connector scope is defined per deployment. The integrations page lists the full catalog, and the GRAVTY docs cover the platform APIs that integrations are built on.
