In today’s loyalty ecosystem, communication speed defines customer experience. Members expect timely, personalized touchpoints,be it a transaction alert via SMS, a promotional email, a push notification, or a data sync with a partner system.
Most organizations face long and complex integration cycles every time they add or change communication providers. Each new provider brings unique authentication requirements, header schemas, endpoint URLs, and payload formats. What should be a simple onboarding often turns into weeks of repetitive engineering work.
At GRAVTY®, we asked a simple but transformative question: what if loyalty program managers could configure new communication providers directly,without waiting for engineering teams or backend deployments? This idea led to the creation of the Generic Subscriber System.
Key Features of the Generic Subscriber System
Dynamic Configuration:
Configure authentication methods (Basic, OAuth2.0, API Key, Token, X-WSSE), headers, and payloads directly from an intuitive UI. Adapt instantly to each provider’s requirements, eliminating the need for hardcoded logic.
Support for Multiple Channels:
Seamlessly integrate across SMS, Email, Push Notifications, and Sync providers. The UI dynamically reveals channel-specific fields.
Extensibility for Future Providers:
Designed for growth, the framework allows new providers to be added quickly without rebuilding integrations. A single subscriber setup can be reused across regions and markets.
Reduced Onboarding Time:
Standardized setup eliminates redundant engineering work. Loyalty programs can now roll out new communication channels in hours, not weeks.
Scalability and Flexibility:
Supports both single communications and large-scale bulk requests with ease.
The Implementation Mechanics
- Authentication Handling: Supports all common methods,Basic, OAuth2.0, API Key, Token, and X-WSSE.
- Payload & Header Flexibility: Users define payload and header structures in JSON, XML, or Query Parameters.
- Bulk & Single Communication: From one-off alerts to large-scale campaigns, Generic Subscriber supports both use cases.
- Data Transformation & Reuse: Payload mapping tokens and inline filters handle small variations without custom engineering.
Case Study: Vivo Energy
Vivo Energy operates loyalty programs across multiple African markets. Each market relies on local SMS gateway providers,Infobip, Lexcom, Africa Talks, Pegasus,each with its own unique integration requirements.
By adopting the GRAVTY® Generic Subscriber, Vivo Energy:
- Configured new providers directly from the UI,without backend coding.
- Reused payload and header templates across multiple markets.
- Accelerated launches in Uganda, Ghana, and Côte d’Ivoire, cutting weeks of engineering effort.
The result was faster time-to-market, consistent execution across regions, and improved agility in responding to local market needs. What once took weeks could now be achieved in hours.
Advantages for Loyalty Programs
- Reduced Implementation Effort: Small payload variations require no new integration.
- Faster Onboarding: Providers that comply with GRAVTY’s format can be set up almost instantly.
- Improved Efficiency: Streamlined operations reduce dependency on backend teams.
- Scalable Growth: New providers, new markets, and new channels can be added without re-architecture.
With GRAVTY®, integration isn’t a blocker,it’s a catalyst for loyalty innovation.
