Smarter Rewards. Stronger Partner Ecosystems.
In loyalty programs, most transactions map to a single sponsor. But in ecosystems like DIFC Gate Avenue, certain outlets are tied to two sponsor relationships,as a Child Sponsor under DIFC and as a Standalone Sponsor within Emirates Skywards Everyday.
For members, it’s one purchase. For sponsors, it’s two independent obligations to reward. Traditional platforms can’t manage this without duplication or disputes.
GRAVTY® solves this with its Dual Sponsor Rewards Logic. At checkout, the child sponsor credits Miles instantly. Later, a scheduled overlapping job replays the same transaction under the standalone sponsor, awarding Miles again with full accuracy.
The outcome: one transaction, two sponsors, twice the loyalty,all automated, transparent, and scalable.
How It Works: One Store. Two Sponsor Relationships. One Seamless Experience.
In shared retail ecosystems like DIFC, some outlets operate under two parallel sponsor relationships:
- As a Child Sponsor under the DIFC parent hierarchy.
- As a Standalone Sponsor within Skywards Everyday.
GRAVTY® uses a custom location attribute to identify such stores and map them to both programs, ensuring members earn from both sponsors automatically.
Midnight Multiplier: GRAVTY® in Action
- Step 1 – Real-Time Reward: At the time of purchase, the Child Sponsor (DIFC) awards 1x Skywards Mile per AED 3 instantly.
- Step 2 – Midnight Magic: At midnight, GRAVTY®’s midnight replay job reprocesses the same transaction under the Standalone Sponsor (Skywards Everyday), awarding an additional 1x Mile.
Final Outcome: From a single transaction at one location, members receive 2x rewards across two sponsor logics,seamlessly delivered by GRAVTY®.
How It Appears in the App
- Destination Discovery: Reward-rich locations are featured prominently on the home screen.
- Reward Transparency: Each location’s detail page highlights the reward rate with clear prompts such as “Earn even more Miles at select outlets.”
- Outlet Indicators: Stores operating under dual-sponsor logic are flagged with “Earn More Miles at This Location.”
Conclusion: Powering Loyalty Beyond Limits
GRAVTY®’s Dual Sponsor Rewards turns one purchase into double value,members earn more, sponsors stay in control, and the ecosystem grows stronger.
The impact is proven:
- AED 1.2M+ spend processed
- 4.2 lakh+ Miles rewarded
In loyalty, complexity is inevitable,but GRAVTY® makes it invisible. Because when members earn more, sponsors grow faster.
